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Bread crackling, trays clanking, and cutlery clinking as pieces of stainless steel silverware meet their ceramic counterparts. These are some of the sounds emanating from Baker Bleu, Cremorne. Designed by IF Architecture for Melbourne’s cult-favorite bakery, the flagship café transforms the daily ritual of buying a loaf into a spatial narrative about craft, process, and continual refinement. Here, dark-crusted sourdough and still-warm bagels are displayed like sculptural objects, set against an interior that is at once industrial and intimate—precise in its execution, deeply human in sensory experience.
The project marks an evolution for the Baker Bleu brand, shaped through an ongoing collaboration between architect and baker. That dialogue most directly influenced the spatial choreography. Bread moves from oven to trolley to customer with minimal interruption. If you arrive at the right moment, your loaf is handed over warm. Immediacy is preserved not just as a culinary value, it is also baked into the design as an architectural principle. The proximity between back-of-house production and front-of-house display was carefully compressed, ensuring that operational efficiency and experiential authenticity work in tandem.
From the outset, the bakery was conceived as a stage for bread-making. The contrast is deliberate: raw, gnarly loaves set against a monolithic, reductionist backdrop. A textured aluminium point-of-sale rises to meet a polished stainless-steel counter, punctuated by baked goods meticulously arranged. Even angled shelving and peg displays reinforce the ritual of handling––each loaf lifted, turned, and passed across the counter with care.
At the heart of the material narrative is recycled aluminium panelling, its surface subtly referencing the alveoli, which are the airy cavities formed during sourdough’s three-day fermentation process. The metaphor is both poetic and pragmatic. Composed of recycled content, the panelling reinforces Baker Bleu’s broader commitment to sustainability while embedding meaning directly into the walls and ceiling. The material wraps upward, lining the ceiling plane and softening acoustics, while exposed services retain an industrial frankness. In this way, the architecture quietly tells the story of how bread is made through texture, repetition, and atmosphere.
Against the restrained material palette, the graphic identity—developed by Studio Round—emerges with clarity and precision. The neutrality of terrazzo, aluminium, and galvanised steel creates a backdrop where branding can breathe. An integrated digital menu board is framed within the L-shaped joinery wall with a placement that is both functional and compositional.
Wayfinding is embedded rather than applied: a self-serve water station is highlighted by feature lighting and subtle graphic cues, reinforcing intuitive flow. The visual language feels neither ornamental nor overly branded. Instead, graphics operate as an extension of architecture—crisp, legible, and aligned with the bakery’s no-nonsense ethos.
The tenancy itself presented challenges due to an irregular footprint that required rationalisation. IF Architecture’s primary intervention, an L-shaped joinery wall, resolves the plan, clarifying circulation while preserving operational efficiency. Queues form naturally around a central American Oak display table, separating bread, coffee, and dine-in customers into subtly distinct paths. The result is circulation that feels intentional rather than transactional. Congestion is reduced and stress dissipates.
Where movement dominates the retail zone, stillness is carved into the seating alcove. Awning windows open onto the street activating the frontage and allowing the city to bleed into the café. Folded galvanised steel bench seating rests atop a structural I-beam base, while a curved banquette doubles as both espresso bar and café seating. Timber stools and American Oak tabletops soften the industrial palette at touch points to allow for warmth.
Discerning guests may draw the elusive parallel between architecture and bread-making that is embedded in the project’s philosophy. Both rely on repetition, refinement, and time to perfect. Here––where space, graphic detail, and baking converge––artisinal bread is refining the bakery typology while acting as both product and final flourish. It’s something warm to be touched, a texture translated into the walls, and a ritual embedded in the very structure of the space itself.
To learn more about all parties involved in the architecture and graphics, visit ifarchitecture.com.au and round.com.au, respectively.
Photography by Sharyn Cairns.
