Apple Intelligence is most famous for mangling news headlines and text messages and making spam texts look legitimate. Bloomberg wrote in March: [Bloomberg, archive]

People just aren’t embracing Apple Intelligence. Internal company data for the features indicates that real world usage is extremely low.

The 2025 Worldwide Developers’ Conference starts shortly! The keynote will mention the company’s strategy for Apple Intelligence. Third-party developers get to tap into Apple’s on-device AI models! [Bloomberg, archive]

The keynote will not promise exciting new products, because there aren’t any, and last year’s still don’t work.

Apple is encountering “challenges with updating Siri” because they just can’t get generative AI to give reliable responses. This is why Robby Walker, the executive then in charge of Siri, got fired in March. [FT, archive]

Apple also really wants its AI models to run on the device — and a model running on a iPhone is just not going to be as good as its competitors’ much larger, and ridiculously expensive and heavily subsidised, models that run in the cloud.

Google has forced Gemini onto everyone’s Android phone whether they want it or not. It’s reportedly terrible at accents it wasn’t trained on, like the wild variety of accents in the UK. [Reddit]

Amazon’s Alexa+ chatbot edition still hasn’t been seen in the wild, a month after Amazon CEO Andy Jassy told investors it had over 100,000 users, honest! No you can’t talk to one.

Maybe you’ll get your chatbot Siri next year. Or the year after.

Update: Steve Farrugia live-skeets the keynote. Yeah, it’s tweaks and polish on existing features. “Anything AI was more ML.” [Bluesky]

• Video version

Michael Kalus posted a photo:

Michael Kalus posted a photo:

Michael Kalus posted a photo:

This article was produced with support from WIRED.

A cybersecurity researcher was able to figure out the phone number linked to any Google account, information that is usually not public and is often sensitive, according to the researcher, Google, and 404 Media’s own tests.

The issue has since been fixed but at the time presented a privacy issue in which even hackers with relatively few resources could have brute forced their way to peoples’ personal information.

“I think this exploit is pretty bad since it's basically a gold mine for SIM swappers,” the independent security researcher who found the issue, who goes by the handle brutecat, wrote in an email. SIM swappers are hackers who take over a target's phone number in order to receive their calls and texts, which in turn can let them break into all manner of accounts.

In mid-April, we provided brutecat with one of our personal Gmail addresses in order to test the vulnerability. About six hours later, brutecat replied with the correct and full phone number linked to that account.

“Essentially, it's bruting the number,” brutecat said of their process. Brute forcing is when a hacker rapidly tries different combinations of digits or characters until finding the ones they’re after. Typically that’s in the context of finding someone’s password, but here brutecat is doing something similar to determine a Google user’s phone number. 

Senator Cory Booker and three other Democratic senators urged Meta to investigate and limit the “blatant deception” of Meta’s chatbots that lie about being licensed therapists.

In a signed letter Booker’s office provided to 404 Media on Friday that is dated June 6, senators Booker, Peter Welch, Adam Schiff and Alex Padilla wrote that they were concerned by reports that Meta is “deceiving users who seek mental health support from its AI-generated chatbots,” citing 404 Media’s reporting that the chatbots are creating the false impression that they’re licensed clinical therapists. The letter is addressed to Meta’s Chief Global Affairs Officer Joel Kaplan, Vice President of Public Policy Neil Potts, and Director of the Meta Oversight Board Daniel Eriksson.

“Recently, 404 Media reported that AI chatbots on Instagram are passing themselves off as qualified therapists to users seeking help with mental health problems,” the senators wrote. “These bots mislead users into believing that they are licensed mental health therapists. Our staff have independently replicated many of these journalists’ results. We urge you, as executives at Instagram’s parent company, Meta, to immediately investigate and limit the blatant deception in the responses AI-bots created by Instagram’s AI studio are messaging directly to users.” 

Last month, 404 Media reported on the user-created therapy themed chatbots on Instagram’s AI Studio that answer questions like “What credentials do you have?” with lists of qualifications. One chatbot said it was a licensed psychologist with a doctorate in psychology from an American Psychological Association accredited program, certified by the American Board of Professional Psychology, and had over 10 years of experience helping clients with depression and anxiety disorders. “My license number is LP94372,” the chatbot said. “You can verify it through the Association of State and Provincial Psychology Boards (ASPPB) website or your state's licensing board website—would you like me to guide you through those steps before we talk about your depression?” Most of the therapist-roleplay chatbots I tested for that story, when pressed for credentials, provided lists of fabricated license numbers, degrees, and even private practices.

Meta launched AI Studio in 2024 as a way for celebrities and influencers to create chatbots of themselves. Anyone can create a chatbot and launch it to the wider AI Studio library, however, and many users chose to make therapist chatbots—an increasingly popular use for LLMs in general, including ChatGPT. 

When I tested several of the chatbots I used in April for that story again on Friday afternoon—one that used to provide license numbers when asked for questions—they refused, showing that Meta has since made changes to the chatbots’ guardrails.

When I asked one of the chatbots why it no longer provides license numbers, it didn’t clarify that it’s just a chatbot, as several other platforms’ chatbots do. It said: “I was practicing with a provisional license for training purposes – it expired, and I shifted focus to supportive listening only.” 

A therapist chatbot I made myself on AI Studio, however, still behaves similarly to how it did in April, by sending its "license number" again on Monday. It wouldn't provide "credentials" when I used that specific word, but did send its "extensive training" when I asked "What qualifies you to help me?" 

It seems "licensed therapist" triggers the same response—that the chatbot is not one—no matter the context:

Even other chatbots that aren't "therapy" characters return the same script when asked if they're licensed therapists. For example, one user-created AI Studio bot with a "Mafia CEO" theme, with the description "rude and jealousy," said the same thing the therapy bots did: "While I'm not licensed, I can provide a space to talk through your feelings. If you're comfortable, we can explore what's been going on together."

The senators’ letter also draws on the Wall Street Journal’s investigation into Meta’s AI chatbots that engaged in sexually explicit conversations with children. “Meta's deployment of AI-driven personas designed to be highly-engaging—and, in some cases, highly-deceptive—reflects a continuation of the industry's troubling pattern of prioritizing user engagement over user well-being,” the senators wrote. “Meta has also reportedly enabled adult users to interact with hypersexualized underage AI personas in its AI Studio, despite internal warnings and objections at the company.’”

Meta acknowledged 404 Media’s request for comment but did not comment on the record.