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OOIIO Architecture Reimagines Madrid Apartment for a New Era

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OOIIO Architecture Reimagines Madrid Apartment for a New Era

Despite its compact 689-square-foot size, House 64 manages to feel bright and expansive after a recent transformation. The project takes its name from both its 64 square meters of usable space and the 64 years that passed between the building’s construction and the start of OOIIO Architecture’s renovation. What began as a cramped fifth-floor apartment on a modest residential block built in 1960 – one that once tightly housed nine people – has been reimagined by OOIIO Architecture into a vibrant, materially driven home for two.

A woman stands by a dark blue cabinet in a modern, colorful apartment with yellow and orange accents, plants, and contemporary furniture.

Madrid’s Carabanchel district has come a long way since this building marked the edges of the city. Back then, large rural families facing hardships in the Spanish countryside arrived in Madrid looking for stability and a better life. Today that road is buried beneath the adjacent park, the building is served by an elevator, and the neighborhood sits comfortably on the shoulder of central Madrid – a place shaped by global movement. House 64 mirrors this evolution: once dark and subdivided, now bright, fluid, and open to new patterns of life.

Modern living room and dining area with large windows, indoor plants, a blue sofa, round wooden table with chairs, and contemporary decor.

OOIIO approached the renovation as a total reset. The interior was gutted, the tiny rooms cleared to allow natural light to stretch from both facades, which run parallel. Cross-ventilation – a luxury the original residents mostly ignored in favor of pure necessity – now becomes a defining comfort. With the shell stripped bare, the architects layered the apartment like a three-dimensional collage, using color, texture, and carefully curated materials to create new spatial experiences.

A modern living room with a blue sofa, coffee table, plants, a geometric rug, and large window showing city buildings outside.

Modern living space with peach-colored cabinetry, gray seating, large indoor plants, and ample natural light from wide windows.

Instead of fixed spaces, the project relies on strategic insertions that feel both sculptural and purposeful. Each wall becomes a surface to house various materials like art, ones that are reflective, corrugated, tiled, or colorful. These aren’t arbitrary aesthetic choices but the connective elements that form a cohesive space. A white, corrugated metallic plane lives opposite a deep blue sofa; a triangular cabinet beneath it picks up the hue and complements the boxed blue structure by the kitchen. A golden velvet curtain hangs in front of the bedroom for privacy, visually echoing the wall of wavy yellow tiles next to it. In front of the yellow tiles, an olive green sideboard adds a grounded counterpoint, while clay, sky blue, and earthy tones show up throughout in the lamps, counters, and wardrobe finishes.

Modern living room with a corrugated white wall, large potted plants, a black console, books, a geometric art piece, and a pink pendant light.

Modern living room with large potted plants, books, a geometric artwork, glass vases, a pink pendant light, and a reflective coffee table with a drink and books.

A dark cabinet with potted plants and a small stack of books sits in front of a light-colored, textured wall.

A person stands at a modern kitchen island with yellow stools, surrounded by dark and rust-colored cabinets, under pendant lights, with large windows in the background.

A woman stands in a modern kitchen with yellow chairs and pendant light, pouring a drink at the counter near a window.

Modern kitchen with a gray countertop, yellow chairs, pendant lights, glasses, lemons, and plants by a window, featuring dark cabinets and minimalist decor.

Modern kitchen with a gray countertop, built-in sink, yellow accents, wall art, potted plants, and a concrete beam overhead.

A modern kitchen with matte terracotta cabinets, a concrete pillar, glassware, and lemons on a countertop; a blurred person stands in the background.

Furniture is a key component in the design – almost as important as the fixed pieces. Brands like HAY, Kave Home, Cosentino, Grespania, and others in handpicked colors and materials, outfit the rest of the space in an array of fun colors, including pops of sunny yellow, dusty corals, rich blues, making every surface feel intentional.

A person in black clothing opens a tall cabinet in a modern kitchen with matte orange cabinetry and minimalist design.

A modern kitchen with matte pink cabinets, a gray countertop, three blue glasses, a glass decanter with an orange stopper, and two lemons on the counter.

Modern interior hallway with pink built-in cabinets, ribbed beige wall paneling, vertical orange lights, a large potted plant, and a pink pendant lamp.

Modern living and dining area with a blue sectional sofa, colorful cushions, round dining table, indoor plants, and large yellow curtains.

Modern dining area with a round wooden table, four chairs, potted plants, a red sculpture, and a retro sideboard. A yellow slatted divider separates the space from a bedroom.

A decorative tabletop with a geometric jar, four egg holders, potted plants, and wall art against a yellow tiled and red brick background.

A modern interior with a gold curtain partially dividing a bedroom from a living and dining area, featuring plants, wood accents, and soft lighting.

View into a modern bedroom with a blue wall, gray bedding, orange tiled divider, potted plant, books on a wooden shelf, and soft light from a window.

The sleek, box-like structures in blue and coral, not only help define the compact layout, but they add valuable storage throughout the apartment.

A blurred person in black stands near a dark wall in a bedroom with yellow vertical blinds, a curtain, and a framed painting resting on the floor.

A modern bedroom corner with a geometric chair, a floor lamp, a window showing city buildings, and orange-toned lighting.

A modern bedroom features a potted plant on a concrete ledge, dark blue walls, a minimalist pendant light, and a framed artwork visible through a narrow hallway.

A modern bathroom with terrazzo walls and floor, an orange floating vanity, black dual sinks, a potted plant, large mirrors, and a window letting in natural light.

The hues seen in the main living area of House 64, continue into the apartment’s bathroom. The floating sink vanity is finished in the same coral shade as part of the kitchen cabinetry, while blue tones can be seen in the terrazzo surfaces that clad the floors, walls, and shower. Rounding out the space is a black vessel sink and faucet that add a sense of drama.

Modern bathroom with terrazzo walls, a large mirror, black sink and fixtures, and an orange countertop. A rainfall showerhead is reflected in the mirror.

A modern bathroom with a terrazzo wall, a round black vessel sink, matte black faucet, black accessories, and a mirrored cabinet above a coral countertop.

For more information on House 64 by OOIIO Architecture, please visit ooiio.com.

Photography by Javier de Paz.

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Studio Nilasha’s Monochrome Villa Finds Warmth in Restraint

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Studio Nilasha’s Monochrome Villa Finds Warmth in Restraint

Studio Nilasha’s latest villa in Hyderabad, India – Grigio Verde – proves that a monochromatic gray home doesn’t have to feel sterile or uninspired. Here, the studio transforms 6,000 square feet of shadowy tones into a richly layered retreat, building an atmosphere that’s textural and serene, turning the absence of color into its own kind of luxury.

Modern living room with mustard yellow and orange seating, glass coffee table, large windows, gray walls, sheer curtains, and potted plants.

From the moment you approach the gray, black, and white residence, there’s a sense of stepping into a thoughtfully curated world. Stone steps weave through soft planting toward the entrance, setting the tone for a home that’s equal parts sculptural and grounded. Inside, the monochrome palette expands into a study of materials: concrete walls with a velvety matte finish, dark marble underfoot, brushed metal details, and warm wood accents that elevate the minimalist design. “Our client had a strong vision – a home that felt minimal, dark, and masculine. That’s where the idea for a monochromatic palette began,” shares Nilasha. “We fused this with our studio’s signature understated aesthetic, while drawing subtle cues from industrial design.”

Modern living room with a yellow sofa, brown chair, and dark wood coffee table with a vase of flowers; a red and white motorcycle is visible in the hallway near a staircase.

Modern living room with minimalist decor, featuring a brown armchair, yellow sofa, dark wood coffee table with a plant, and large windows allowing natural light. A motorcycle is visible in the background.

Nilasha’s approach to monochrome isn’t about flattening the palette – it’s about giving neutrals their moment to shine. Natural light enters through strategically-placed openings that animate the rooms throughout the day. Morning sun turns the grays silvery and fluid, while in the afternoon, the same surfaces lean into moodier depths. Even the perimeter greenery becomes part of the palette with its soft greens playing beautifully against the villa’s cooler tones.

A black and red motorcycle is parked indoors on a polished dark floor beneath a modern black staircase with minimalist gray walls.

A red and black motorcycle is parked indoors near a staircase and an elevator in a modern, minimalist building with marble floors and large windows.

Public gathering spaces to one side of the entryway, including the informal living room, dining room, and kitchen, flow together and pop with rust and ochre-toned furnishings. Central to the home, the foyer with its shades of gray, features a staircase with a perforated black railing that connects all three floors. The space also doubles as a backdrop for the homeowner’s prized motorcycle – on display like a sculpture.

A black and red motorcycle is parked indoors next to a modern, black metal staircase with geometric lines against a gray wall.

A red and white Suzuki motorcycle is parked indoors beneath a modern black metal staircase with a minimalist grey and black interior.

Modern kitchen with dark cabinets, built-in appliances, a dining table with four chairs, and large windows with drapes overlooking a tree outside.

A modern bedroom with a low bed, neutral bedding, a potted plant, a white lamp on a black nightstand, and an abstract painting on the wall.

In the primary suite, on the opposite side of the house, walnut flooring and African blackwood paneling deepen the palette to create a cocoon-like haven. Minimal decor keeps the focus on tactility with linen, wood grain, and concrete working in unison to create a refuge from the busyness of the city.

A modern bedroom with a bed, bedside table, and decor, featuring large windows with a view of lush greenery outside.

Modern bathroom with a large window showing green foliage, a countertop with a white sink, dark wood cabinet, and a vase of dried plants.

Minimalist interior featuring black metal staircases, mesh railings, and concrete walls in a modern architectural design.

A modern wooden staircase with black metal mesh railings viewed from above, showing multiple flights and landings.

Modern home office with a desk, swivel chair, shelves with framed photos, large window overlooking trees, and minimalistic decor.

On the upper level, a small study nook catches natural light, while two guest bedrooms explore subtle shifts in tone through soft tan and sage textiles. These spaces stay true to the home’s stripped-back design but still feel cozy and mindful.

Minimalist room with concrete shelves displaying three framed abstract artworks and a small sculpture, with a round knitted pouf on a carpeted floor in the foreground.

A neatly made bed with a striped white and gray cover, green pillows, a bedside table with a vase of tropical flowers, and a window letting in natural light.

A minimalist bedroom with a neatly made bed, a side table with a lamp, a potted plant, an armchair, and a large window letting in natural light.

Modern bathroom with dark tiles, glass shower enclosure, wall-mounted toilet, and a potted plant on a ledge near a frosted window.

Modern bedroom with a loft bed, built-in desk, pink chair, two furry stools, geometric rug, shelves with decor, and abstract wall and ceiling patterns.

At the far end of this floor, the daughter’s room takes the color palette in a new direction that breaks the grayscale seriousness without abandoning the home’s design DNA. A camp-style loft bed, rope railings, and a custom mural in blues and teals turn the space into an adventure zone. It’s playful but still cohesive.

A modern loft-style kids' bedroom features two raised beds, a desk with a pink chair, open shelves with toys and books, and abstract wall designs.

A modern outdoor area with lush green plants, a small statue on a pedestal, reflective windows, and a motorcycle visible in the background.

A modern house entrance with an open wooden door, surrounded by lush green plants and wet, black tiled steps.

Modern house entrance with black tiled steps, large glass windows, plants, and a metal pergola, surrounded by green shrubs and trees.

For more information on the Grigio Verde villa by Studio Nilasha, please visit studionilasha.com.

Photography by Ishita Stiwala.
Styling by Samir Wadekar.

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UNIMATIC x Maxfield Debut Stealth, All-Black Chronograph Watch

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UNIMATIC x Maxfield Debut Stealth, All-Black Chronograph Watch

Can a watch be all black and still serve its primary function? Apparently, yes. With a matte black index dial, off-black concentric subdials, and a sandblasted black DLC stainless steel case and bracelet, the just released UNIMATIC x Maxfield Modello Tre U3S-M Chronograph Watch demonstrates the stylistic feasibility of layering tone on tone. It comes down to carefully calibrating nuanced contrasts. The new design isn’t just an aesthetic flex though.

A hand wearing a black wristwatch rests on a large black sphere, surrounded by smaller black spheres on a dark surface.

The UNIMATIC tonal black timepiece – developed with legendary Los Angeles concept store Maxfield – is hyper performative. Engineered with an automatic chronography, the watch has a water resistance of close to a 1000-feet.

A close-up of a black wristwatch with a round face, metallic crown, and two pushers, photographed against a dark background.

Its look, in fact, reflects the idea that aesthetics should be in service of function or at least derive from it. Long an arbiter of style – across an eclectic array of apparel, collectible furnishings, and accessories – the L.A. showroom has always somehow fostered a monochromatic, utilitarian approach.

Matte black wristwatch with a metal band displayed on a dark textured background, surrounded by black spherical objects.

The new design is also consistent with the rest of UNIMATIC’s offerings: the brand’s signature double-domed crystal casing with inner anti-reflective coating and a robust 8mm crown, paired with 5.5mm screw-in pushers.

A matte black wristwatch with a metal link band and minimalist design on a dark gradient background.

A black metal wristwatch with an exposed mechanical back, showing gears and movement, is displayed vertically against a dark gradient background.

The Modello Tre U3S-M is equipped with a Swiss-made automatic Sellita SW510 BH b caliber. Operating at 28,800 BPH, it delivers a 62-hour power reserve, hacking seconds, and chronograph counters for seconds and 30 minutes. Visible through the sapphire exhibition caseback, the engraved rotor features Maxfield’s signature branding.

The image shows the back view of a black metal wristwatch with a visible transparent case back, revealing part of the watch's internal mechanism.

Black metal wristwatch displayed with its face and transparent case back visible, reflecting on a mirrored surface against a dark background.

Already recognizable, this distinctive identity is only a decade old. UNIMATIC was established by Politecnico di Milano industrial design graduates Giovanni Moro and Simone Nunziato to re-interpret the best qualities of the past in a present cadre. When compared to the myriad mid-range to luxury timepiece piece producers out there, the newcomer brand provides top-level design, craftsmanship, and performance at a competitive price point.

A matte black wristwatch with a metal link band, two side buttons, and a minimalist blacked-out face showing hour, minute, and second hands.

A black metal wristwatch with a chronograph design, black dial, and black metal link band, displayed against a white background.

The limited edition product is currently only available in 30 individually numbered editions. It can easily transition from being a bold statement piece, even just a piece of contemporary jewelry, into a hyper-efficient and durable tool; for a runner as much as a deep water diver. Move over Tissot.

A black metal wristwatch with a partially detached band, black watch face, and two side buttons is angled against a white background.

The UNIMATIC x Maxfield Modello Tre U3S-M is available for $4,295 exclusively at Maxfield Los Angeles via maxfieldla.com.

Photography courtesy of UNIMATIC.

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Pluralistic: Instacart reaches into your pocket and lops a third off your dollars (11 Dec 2025)

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A 1950s image of a mother and daughter pushing a shopping cart down a grocery store aisle. The left halves of these figures have stylized ASCII art superimposed over them. Behind them looms the hostile red eye of HAL9000 from Stanley Kubrick's '2001: A Space Odyssey.' The flood is gilded.

Instacart reaches into your pocket and lops a third off your dollars (permalink)

There's a whole greedflation-denial cottage industry that insists that rising prices are either the result of unknowable, untameable and mysterious economic forces, or they're the result of workers having too much money and too many jobs.

The one thing we're absolutely not allowed to talk about is the fact that CEOs keep going on earnings calls to announce that they are hiking prices way ahead of any increase in their costs, and blaming inflation:

https://pluralistic.net/2021/11/20/quiet-part-out-loud/#profiteering

Nor are we supposed to notice the "price consultancies" that let the dominant firms in many sectors – from potatoes to meat to rental housing – fix prices in illegal collusive arrangements that are figleafed by the tissue-thin excuse that "if you use an app to fix prices, it's not a crime":

https://pluralistic.net/2025/01/25/potatotrac/#carbo-loading

And we're especially not supposed to notice the proliferation of "personalized pricing" businesses that use surveillance data to figure out how desperate you are and charge you a premium based on that desperation:

https://pluralistic.net/2024/06/05/your-price-named/#privacy-first-again

Surveillance pricing – when you are charged more for the same goods than someone else, based on surveillance data about the urgency of your need and the cash in your bank account – is a way for companies to reach into your pocket and devalue the dollars in your wallet. After all, if you pay $2 for something that I pay $1 for, that's just the company saying that your dollars are only worth half as much as mine:

https://pluralistic.net/2025/06/24/price-discrimination/

It's a form of cod-Marxism: "from each according to their desperation":

https://pluralistic.net/2025/01/11/socialism-for-the-wealthy/#rugged-individualism-for-the-poor

The economy is riddled with surveillance pricing gouging. You are almost certainly paying more than your neighbors for various items, based on algorithmic price-setting, every day. Case in point: More Perfect Union and Groundwork Collaborative teamed up with Consumer Reports to recruit 437 volunteers from across America to login to Instacart at the same time and buy the same items from 15 stores, and found evidence of surveillance pricing at Albertsons, Costco, Kroger, and Sprouts Farmers Market:

https://groundworkcollaborative.org/work/instacart/

The price-swings are wild. Some test subjects are being charged 23% more than others. The average variance for "the exact same items, from the exact same locations, at the exact same time" comes out to 7%, or "$1,200 per year for groceries" for a family of four.

The process by which your greedflation premium is assigned is opaque. The researchers found that Instacart shoppers ordering from Target clustered into seven groups, but it's not clear how Instacart decides how much extra to charge any given shopper.

Instacart – who acquired Eversight, a surveillance pricing company, in 2022 – blamed the merchants (who, in turn, blamed Instacart). Instacart also claimed that they didn't use surveillance data to price goods, but hedged, admitting that the consumer packaged goods duopoly of Unilever and Procter & Gamble do use surveillance data in connection with their pricing strategies.

Finally, Instacart claimed that this was all an "experiment" to "learn what matters most to consumers and how to keep essential items affordable." In other words, they were secretly charging you more (for things like eggs and bread) because somehow that lets them "keep essential items affordable."

Instacart said their goal was to help "retail partners understand consumer preferences and identify categories where they should invest in lower prices."

Anyone who's done online analytics can easily pierce this obfuscation, but for those of you who haven't had the misfortune of directing an iterated, A/B tested optimization effort, I'll unpack this statement.

Say you have a pool of users and a bunch of variations on a headline. You randomly assign different variants to different users and measure clickthroughs. Then you check to see which variants performed best, and dig into the data you have on those users to see if there are any correlations that tie together users who liked a given approach.

This might let you discover that, say, women over 40 click more often on headlines that mention kittens. Then you generate more variations based on these conclusions – different ways of mentioning kittens – and see which of these variations perform best, and whether the targeted group of users split into smaller subgroups (women over 40 in the midwest prefer "tabby kitten" while their southern sisters prefer "kitten" without a mention of breed).

By repeatedly iterating over these steps, you can come up with many highly refined variants, and you can use surveillance data to target them to ever narrower, more optimized slices of your user-base.

Obviously, this is very labor intensive. You have to do a lot of tedious analysis, and generate a lot of variants. This is one of the reasons that slopvertising is so exciting to the worst people on earth: they imagine that they can use AI to create a self-licking ice-cream cone, performing the analysis and generating endless new variations, all untouched by human hands.

But when it comes to prices, it's much easier to produce variants – all you're doing is adding or subtracting from the price you show to shoppers. You don't need to get the writing team together to come up with new ways of mentioning kittens in a headline – you can just raise the price from $6.23 to $6.45 and see if midwestern women over 40 balk or add the item to their shopping baskets.

And here's the kicker: you don't need to select by gender, racial or economic criteria to end up with a super-racist and exploitative arrangement. That's because race, gender and socioeconomic status have broad correlates that are easily discoverable through automated means.

For example, thanks to generations of redlining, discriminatory housing policy, wage discrimination and environmental racism, the poorest, sickest neighborhoods in the country are also the most racialized and are also most likely to be "food deserts" where you can't just go to the grocery store and shop for your family.

What's more, the private equity-backed dollar store duopoly have waged a decades-long war on community grocery stores, enveloping them with dollar stores that use their access to preferential discounts (from companies like Unilever and Procter & Gamble, another duopoly) to force grocers out of business:

https://pluralistic.net/2023/03/27/walmarts-jackals/#cheater-sizes

Then these dollar stores run a greedflation scam that is so primitive, it's almost laughable: they just charge customers much higher amounts than the prices shown on the shelves and price-tags:

https://www.consumeraffairs.com/news/do-all-those-low-dollar-store-prices-really-add-up-120325.html

When you live in a food desert where your only store is a Dollar General that defrauds you at the cash-register, you are more likely to accept a higher price from Instacart, because you have fewer choices than someone in a middle-class neighborhood with two or three competing grocers. And the people who live in those food deserts are more likely to be poor, which, in America, is an excellent predictor of whether they are Black or brown.

Which is to say, without ever saying, "Charge Black people more for groceries," Instacart can easily A/B split its way into a system where they predictably and reliably charges Black people more for groceries. That's the old cod-Marxism at work: "from each according to their desperation."

This is so well-understood that anyone who sets one of these systems in motion should be understood to be deliberately seeking to do racist profiteering under cover of an algorithm. It's empiricism-washing: "I'm not racist, I just did some math" (that produced a predictably racist outcome):

https://www.reuters.com/article/world/insight-amazon-scraps-secret-ai-recruiting-tool-that-showed-bias-against-women-idUSKCN1MK0AG/

This is the dark side and true meaning of "business optimization." The optimal business pays its suppliers and workers nothing, and charges its customers everything it can. Obviously, businesses need to settle for suboptimal outcomes, because workers won't show up if they don't get paid, and customers won't buy things that cost everything they have⹋.

⹋ Unless, of course, you are an academic publisher, in which case this is just how you do business.

A business "optimizes" its workforce by finding ways to get them to accept lower wages. For example, they can bind their workers with noncompete "agreements" that ban Wendy's cashiers from quitting their job and making $0.25 more per hour at the McDonald's next door (one in 18 American workers have been locked into one of these contracts):

https://pluralistic.net/2025/09/09/germanium-valley/#i-cant-quit-you

Or they can lock their workers in with "training repayment agreement provisions" (TRAPs) – contractual clauses that force workers to pay their bosses thousands of dollars if they quit or get fired:

https://pluralistic.net/2022/08/04/its-a-trap/#a-little-on-the-nose

But the most insidious form of worker optimization is "algorithmic wage discrimination." That's when a company uses surveillance data to lower the wages of workers. For example, contract nurses are paid less if the app that hires them discovers (through the unregulated data-broker sector) that they have a lot of credit-card debt. After all, nurses who are heavily indebted can't afford to be choosy and turn down lowball offers:

https://pluralistic.net/2024/12/18/loose-flapping-ends/#luigi-has-a-point

This is the other form of surveillance pricing: pricing labor based on surveillance data. It's more cod-Marxism: "From each according to their desperation."

Forget "becoming ungovernable": to defeat these evil fuckers, we have to become unoptimizable:

https://pluralistic.net/2025/08/20/billionaireism/#surveillance-infantalism

How do we do that? Well, nearly every form of "optimization" begins with surveillance. They can't figure out whether they can charge you more if they can't spy on you. They can't figure out whether they can pay you less if they can't spy on you, either.

And the reason they can spy on you is because we let them. The last consumer privacy law to pass out of Congress was a 1988 bill that bans video-store clerks from disclosing your VHS rental history. Every other form of consumer surveillance is permitted under US federal law.

So step one of this process is to ban commercial surveillance. Banning algorithmic price discrimination is all well and good, but it is, ultimately, a form of redistribution. We're trying to make the companies share some of the excess they extract from our surveillance data. But predistribution – ending surveillance itself, in this case – is always far more effective than redistribution:

https://pluralistic.net/2025/10/31/losing-the-crypto-wars/#surveillance-monopolism

How do we do that? Well, we need to build a coalition. At the Electronic Frontier Foundation, we call this "privacy first": you can't solve all the internet's problems by fixing privacy, but you won't fix most of them unless we get privacy right, and so the (potential) coalition for a strong privacy regime is large and powerful:

https://pluralistic.net/2023/12/06/privacy-first/#but-not-just-privacy

But of course, "privacy first," doesn't mean "just privacy." We also need tools that target algorithmic pricing per se. In New York State, there's a new law that requires disclosure of algorithmic pricing, in the form of a prominent notification reading, "THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA."

This is extremely weaksauce, and might even be worse than nothing. In California we have Prop 65, a rule that requires businesses to post signs and add labels any time they expose you to chemicals "known to the state of California to cause cancer." This caveat emptor approach (warn people, let them vote with their wallets) has led to every corner of California's built environment to be festooned with these warnings. Today, Californians just ignore these warnings, the same way that web users ignore the "privacy policy" disclosures on the sites they visit:

https://pluralistic.net/2025/04/19/gotcha/#known-to-the-state-of-california-to-cause-cancer

The right approach isn't to (merely) warn people about carcinogens (or privacy risks). The right approach is regulating harmful business practices, whether those practices give you a tumor or pick your pocket.

Under Biden, former FTC chair Lina Khan undertook proceedings to ban algorithmic pricing altogether. Trump's FTC killed that, along with all the other quality-of-life enhancing measures the FTC had in train (Trump's FTC chair replaced these with a program to root out "wokeness" in the agency).

Today, Khan is co-chair of Zohran Mamdani's transition team, and she will use the mayor's authority (under the New York City Consumer Protection Law of 1969, which addresses "unconscionable" commercial practices) to ban algorithmic pricing in NYC:

https://pluralistic.net/2025/11/15/unconscionability/#standalone-authority

Khan wasn't Biden's only de-optimizer. Under chair Rohit Chopra, Biden's Consumer Finance Protection Bureau actually banned the data-brokers who power surveillance pricing:

https://pluralistic.net/2023/08/16/the-second-best-time-is-now/#the-point-of-a-system-is-what-it-does

And of course, Trump's CFPB (neutered by Musk and his broccoli-haired brownshirts at DOGE) killed that effort:

https://pluralistic.net/2025/05/15/asshole-to-appetite/#ssn-for-sale

But the CFPB staffer who ran that effort has gone to work on an effort to leverage a New Jersey state privacy law to crush the data-broker industry:

https://www.wired.com/story/daniels-law-new-jersey-online-privacy-matt-adkisson-atlas-lawsuits/

These are efforts to optimize corporations for human thriving, by making them charge us less and pay us more. For while we are best off when we are unoptimizable, we are also best off when corporations are totally optimized – for our benefit.

(Image: Cryteria, CC BY 3.0, modified)


Hey look at this (permalink)



A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#20yrsago Free voicemail helps homeless people get jobs https://web.archive.org/web/20051210021850/http://www.cvm.org/

#20yrsago Anti-P2P company decides to focus on selling music instead https://de.advfn.com/borse/NASDAQ/LOUD/nachrichten/13465769/loudeye-to-exit-content-protection-services-busine

#20yrsago Caller Eye-Deer’s eyes glow when phone rings https://www.flickr.com/photos/84221353@N00/71889050/in/pool-69453349@N00

#20yrsago EFF to Sunncomm: release a list of all infected CDs! https://web.archive.org/web/20051212072537/https://www.eff.org/deeplinks/archives/004245.php

#20yrsago Only 2% of music-store downloaders care about legality of their music https://web.archive.org/web/20051225200658/http://www.mp3newswire.net/stories/5002/tempo2005.html

#20yrsago Dykes on Bikes gives the Trademark Office a linguistics lesson https://web.archive.org/web/20060523133217/https://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2005/12/09/MNGQOG5D7P1.DTL&type=printable

#20yrsago Robert Sheckley has died https://nielsenhayden.com/makinglight/archives/007078.html

#20yrsago Xbox 360 DRM makes your rip your CDs again https://www.gamespot.com/articles/microsoft-xbox-360-hands-on-report/1100-6139672/

#20yrsago Music publishers: Jail for lyric-sites http://news.bbc.co.uk/2/hi/entertainment/4508158.stm

#15yrsago 2600 Magazine condemns DDoS attacks against Wikileaks censors https://web.archive.org/web/20101210213130/https://www.2600.com/news/view/article/12037

#15yrsago UK supergroup records 4’33”, hopes to top Xmas charts https://www.theguardian.com/music/2010/dec/06/cage-against-machine-x-factor

#15yrsago FarmVille’s secret: making you anxious https://web.archive.org/web/20101211120105/http://www.gamasutra.com/view/feature/6224/catching_up_with_jonathan_blow.php?print=1

#15yrsago Rogue Archivist beer https://web.archive.org/web/20101214060929/https://livingproofbrewcast.com/2010/12/giving-the-rogue-archivist-to-its-namesake/

#15yrsago Hossein “Hoder” Derakhshan temporarily released from Iranian prison https://cyrusfarivar.com/blog/2010/12/09/iranian-blogging-pioneer-temporarily-released-from-prison/

#15yrsago Student protesters in London use Google Maps to outwit police “kettling” https://web.archive.org/web/20101212042006/https://bengoldacre.posterous.com/student-protestors-using-live-tech-to-outwit

#15yrsago Google foreclosure maps https://web.archive.org/web/20170412162114/http://ritholtz.com/2010/12/google-map-foreclosures/
#15yrsago Theory and practice of queue design https://passport2dreams.blogspot.com/2010/12/third-queue.html

#15yrsago Legal analysis of the problems of superherodom https://lawandthemultiverse.com/

#10yrsago A great, low-tech hack for teaching high-tech skills https://miriamposner.com/blog/a-better-way-to-teach-technical-skills-to-a-group/

#10yrsago In case you were wondering, there’s no reason to squirt coffee up your ass https://scienceblogs.com/insolence/2015/12/10/starbutts-or-how-is-it-still-a-thing-that-people-are-shooting-coffee-up-their-nether-regions

#10yrsago Survey of wealthy customers leads insurer to offer “troll insurance” https://www.telegraph.co.uk/finance/newsbysector/banksandfinance/insurance/12041832/Troll-insurance-to-cover-the-cost-of-internet-bullying.html

#10yrsago US State Department staffer sexually blackmailed women while working at US embassy https://web.archive.org/web/20151210230259/https://www.networkworld.com/article/3013633/security/ex-us-state-dept-worker-pleads-guilty-to-extensive-sextortion-hacking-and-cyberstalking-acts.html

#10yrsago Robert Silverberg’s government-funded guide to the psychoactive drugs of sf https://web.archive.org/web/20151211050648/https://motherboard.vice.com/read/the-us-government-funded-an-investigation-into-sci-fi-drug-use-in-the-70s

#10yrsago Toy demands that kids catch crickets and stuff them into an electronic car https://www.wired.com/2015/12/um-so-the-bug-racer-is-an-actual-toy-car-driven-by-crickets/

#10yrsago The crypto explainer you should send to your boss (and the FBI) https://web.archive.org/web/20151209011457/https://www.washingtonpost.com/news/the-switch/wp/2015/12/08/you-already-use-encryption-heres-what-you-need-to-know-about-it/

#10yrsago French PM defies Ministry of Interior, says he won’t ban open wifi or Tor https://web.archive.org/web/20160726031106/https://www.connexionfrance.com/Wifi-internet-ban-banned-17518-view-article.html

#10yrsago The no-fly list really is a no-brainer https://www.theguardian.com/us-news/2015/dec/09/no-fly-list-errors-gun-control-obama

#10yrsago America: shrinking middle class, growing poverty, the rich are getting richer https://www.pewresearch.org/social-trends/2015/12/09/the-american-middle-class-is-losing-ground/

#10yrsago Marriott removing desks from its hotel rooms “because Millennials” https://web.archive.org/web/20151210034312/http://danwetzelsports.tumblr.com/post/134754150507/who-stole-the-desk-from-my-hotel-room

#10yrsago China’s top Internet censor: “There’s no Internet censorship in China” https://hongkongfp.com/2015/12/09/there-is-no-internet-censorship-in-china-says-chinas-top-censor/

#10yrsago Stolen-card crime sites use “cop detection” algorithms to flag purchases https://krebsonsecurity.com/2015/12/when-undercover-credit-card-buys-go-bad/

#10yrsago UK National Crime Agency: if your kids like computers, they’re probably criminals https://www.youtube.com/watch?v=DjYrxzSe3DU

#10yrsago US immigration law: so f’ed up that Trump’s no-Muslim plan would be constitutional https://www.nytimes.com/2015/12/10/opinion/trumps-anti-muslim-plan-is-awful-and-constitutional.html?_r=0

#10yrsago Ecuador’s draft copyright law: legal to break DRM to achieve fair use https://medium.com/@AndresDelgadoEC/big-achievement-for-creative-commons-in-ecuador-national-assembly-decides-that-fair-use-trumps-drm-c8cdd9c57e01#.n1vkccd3r

#10yrsago One billion Creative Commons licenses in use https://stateof.creativecommons.org/2015/

#10yrsago The moral character of cryptographic work https://web.cs.ucdavis.edu/~rogaway/papers/moral-fn.pdf

#10yrsago Everybody knows: FBI won’t confirm or deny buying cyberweapons from Hacking Team https://web.archive.org/web/20151209163839/https://motherboard.vice.com/read/the-fbi-wont-confirm-or-deny-buying-hacking-team-spyware-even-though-it-did

#10yrsago European Commission resurrects an unkillable stupid: the link tax https://web.archive.org/web/20160913095014/https://openmedia.org/en/bad-idea-just-got-worse-how-todays-european-copyright-plans-will-damage-internet

#5yrsago Why we can't have nice things https://pluralistic.net/2020/12/10/borked/#bribery

#5yrsago Facebook vs Robert Bork https://pluralistic.net/2020/12/10/borked/#zucked

#1yrago Tech's benevolent-dictator-for-life to authoritarian pipeline https://pluralistic.net/2024/12/10/bdfl/#high-on-your-own-supply

#1yrago Predicting the present https://pluralistic.net/2024/12/09/radicalized/#deny-defend-depose


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‘Architects of AI’ Wins Time Person of the Year, Sends Gambling Markets Into a Meltdown

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‘Architects of AI’ Wins Time Person of the Year, Sends Gambling Markets Into a Meltdown

The degenerate gamblers of Polymarket and Kalshi who bet that “AI” would win the Time Person of the Year are upset because the magazine has named the “Architects of AI” the person of the year. The people who make AI tools and AI infrastructure are, notably, not “AI” themselves, and thus both Kalshi and Polymarket have decided that people who bet “AI” do not win the bet. On Polymarket alone, people spent more than $6 million betting on AI gracing the cover of Time.

As writer Parker Molloy pointed out, people who bet on AI are pissed. “ITS THE ARCHITECTS OF AI THISNIS [sic] LITERALLY THE BET FUCK KALSHI,” one Kalshi better said.

“This pretty clearly should’ve resolved to yes. If you bought AI, reach out to Kalshi support because ‘AI’ is literally on the cover and in the title ‘Architects of AI.’ They’re not going to change anything unless they hear from people,” said another.

“ThE aRcHiTeCtS oF AI fuck you pay me,” said a third.

“Another misleading bet by Kalshi,” said another gambler. “Polymarket had fair rules and Kalshi did not. They need to fix this.”

But bag holders on Polymarket are also pissed. “This is a scam. It should be resolved to a cancellation and a full refund to everyone,” said a gambler who’d put money down on Jensen Huang and lost. Notably, on Kalshi, anyone who bet on any of the “Architects of AI,” won the bet (meaning Sam Altman, Elon Musk, Jensen Huang, Dario Amodei, Mark Zuckerberg, Lisa Su, and Demis Hassabis), while anyone who bet their products—“ChatGPT” and “OpenAI” did not win. On Polymarket, the rules were even more strict, i.e. people who bet “Jensen Huang” lost but people who bet “Other” won.

“FUCK YOU FUCKING FUCK Shayne Coplan [CEO of Polymarket],” said someone who lost about $50 betting on AI to make the cover.

Polymarket made its reasoning clear in a note of “additional context” on the market.

“This market is about the person/thing named as TIME's Person of the Year for 2025, not what is depicted on the cover. Per the rules, “If the Person of the Year is ‘Donald Trump and the MAGA movement,’ this would qualify to resolve this market to ‘Trump.’ However if the Person of the Year is ‘The MAGA movement,’ this would not qualify to resolve this market to ‘Trump’ regardless of whether Trump is depicted on the cover,” it said.

“Accordingly, a Time cover which lists ‘Architects of AI’ as the person of the year will not qualify for ‘AI’ even if the letters ‘AI’ are depicted on the cover, as AI itself is not specifically named.”

It should be noted how incredibly stupid all of this is, which is perhaps appropriate for the year 2025, in which most of the economy consists of reckless gambling on AI. People spent more than $55 million betting on the Time Person of the Year on Polymarket, and more than $19 million betting on the Time Person of the Year on Kalshi. It also presents one of the many downsides of spending money to bet on random things that happen in the world. One of the most common and dumbest things that people continue to do to this day despite much urging otherwise is anthropomorphize AI, which is distinctly not a person and is not sentient.

Time almost always actually picks a “person” for its Person of the Year cover, but it does sometimes get conceptual with it, at times selecting groups of people (“The Silence Breakers” of the #MeToo movement, the “Whistleblowers,” the “Good Samaritans,” “You,” and the “Ebola Fighters,” for example). In 1982 it selected “The Computer” as its “Machine of the Year,” and in 1988 it selected “The Endangered Earth” as “Planet of the Year.” 

Polymarket’s users have been upset several times over the resolution of bets in the past few weeks and their concerns highlight how easy it is to manipulate the system. In November, an unauthorized edit of a live map of the Ukraine War allowed gamblers to cash in on a battle that hadn’t happened. Earlier this month, a trader made $1 million in 24 hours betting on the results of Google’s 2025 Year In Search Rankings and other users accused him of having inside knowledge of the process. Over the summer, Polymarket fought a war over whether or not President Zelenskyy had worn a suit. Surely all of this will continue to go well and be totally normal moving forward, especially as these prediction markets begin to integrate themselves with places such as CNN.

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Disney Invests $1 Billion in the AI Slopification of Its Brand

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Disney Invests $1 Billion in the AI Slopification of Its Brand

The first thing I saw this morning when I opened X was an AI-generated trailer for Avengers: Doomsday. Robert Downey Jr’s Doctor Doom stood in a shapeless void alongside Captain America and Reed Richards. It was obvious slop but it was also close in tone and feel of the last five years of Disney’s Marvel movies. As media empires consolidate, nostalgia intensifies, and AI tools spread, Disney’s blockbusters feel more like an excuse to slam recognizable characters together in a contextless morass.

So of course Disney has announced it signed a deal with OpenAI today that will soon allow fans to make their own officially licensed Disney slop using Sora 2. The house that mouse built, and which has been notoriously protective of its intellectual property, opened up the video generator, saw the videos featuring Nazi Spongebob and criminal Pikachu, and decided: We want in.

According to a press release, the deal is a 3 year licensing agreement that will allow the AI company’s short form video platform Sora to generate slop videos using characters like Mickey Mouse and Iron Man. As part of the agreement, Disney is investing $1 billion of equity into OpenAI, said it will become a major customer of the company, and promised that fan and corporate AI-generated content would soon come to Disney+, meaning that Disney will officially begin putting AI slop into its flagship streaming product.

The deal extends to ChatGPT as well and, starting in early 2026, users will be able to crank out officially approved Disney slop on multiple platforms. When Sora 2 launched in October, it had little to no content moderation or copyright guidelines and videos of famous franchise characters doing horrible things flooded the platform. Pikachu stole diapers from a CVS, Rick and Morty pushed crypto currencies, and Disney characters shouted slurs in the aisles of Wal-Mart.

It is worth mentioning that, although Disney has traditionally been extremely protective of its intellectual property, the company’s princesses have become one of the most common fictional subjects of AI porn on the internet; 404 Media has found at least three different large subreddits dedicated to making AI porn of characters like Elsa, Snow White, Rapunzel, and Tinkerbell. In this case, Disney is fundamentally throwing its clout behind a technology that has thus far most commonly been used to make porn of its iconic characters.  

After the hype of the launch, OpenAI added an “opt-in” policy to Sora that was meant to prevent users from violating the rights of copyright holders. It’s trivial to break this policy however, and circumvent the guardrails preventing a user from making a lewd Mickey Mouse cartoon or episode of The Simpsons. The original sin of Sora and other AI systems is that the training data is full of copyrighted material and the models cannot be retrained without great cost, if at all.

If you can’t beat the slop, become the slop.

“The rapid advancement of artificial intelligence marks an important moment for our industry, and through this collaboration with OpenAI we will thoughtfully and responsibly extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works,” Bob Iger, CEO of Disney, said in the press release about the agreement.

The press release explained that Sora users will soon have “official” access to 200 characters in the Disney stable, including Loki, Thanos, Darth Vader, and Minnie Mouse. In exchange, Disney will begin to use OpenAI’s APIs to “build new products” and it will deploy “ChatGPT for its employees.”

I’m imagining a future where AI-generated fan trailers of famous characters standing next to each other in banal liminal spaces is the norm. People have used Sora 2 to generate some truly horrifying videos, but the guardrails have become more aggressive. As Disney enters the picture, I imagine the platform will become even more anodyne. Persistent people will slip through and generate videos of Goofy and Iron Man sucking and fucking, sure, but the vast majority of what’s coming will be safe corporate gruel that resembles a Marvel movie.

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Disney really is trying to wring as much money out of things as possible. Forget if anybody actually wants or enjoys it.
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