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Pluralistic: America's collapsing consumption is the world's disenshittification opportunity (16 Dec 2025)

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Uncle Sam staring into a funhouse mirror that has made him painfully thin. The reflection is wearing a Trump wig and has orange skin. He stands atop a map of the world that stretches to infinity. In the background is a shantytown with the TRUMP logomark rising in the sky over it.

America's collapsing consumption is the world's disenshittification opportunity (permalink)

We are about to get a "post-American internet," because we are entering a post-American era and a post-American world. Some of that is Trump's doing, and some of that is down to his predecessors.

When we think about the American century, we rightly focus on America's hard power – the invasions, military bases, arms exports, and CIA coups. But it's America's soft power that established and maintained true American dominance, the "weaponized interdependence" that Henry Farrell and Abraham Newman describe in their 2023 book The Underground Empire:

https://pluralistic.net/2023/10/10/weaponized-interdependence/#the-other-swifties

As Farrell and Newman lay out, America established itself as more than a global power – it is a global platform. If you want to buy things from another country, you use dollars, which you keep in an account at the US Federal Reserve, and which you exchange using the US-dominated SWIFT system. If you want to transmit data across a border, chances are you're use a fiber link that makes its first landfall on the USA, the global center of the world's hub-and-spoke telecoms system.

No one serious truly believed that these US systems were entirely trustworthy, but there was always an assumption that if the US were to instrumentalize (or, less charitably, weaponize) the dollar, or fiber, that they would do so subtly, selectively, and judiciously. Instead, we got the Snowden revelations that the US was using its position in the center of the world's fiber web to spy on pretty much every person in the world – lords and peasants, presidents and peons.

Instead, we got the US confiscating Argentina's foreign reserves to pay back American vulture capitalists who bought distressed Argentine bonds for pennies on the dollar and then got to raid a sovereign nation's treasury in order to recoup a loan they never issued. Instead we saw the SWIFT system mobilized to achieve tactical goals from the War on Terror and Russia-Ukraine sanctions.

These systems are now no longer trustworthy. It's as though the world's brakes have started to fail intermittently, but we are still obliged to drive down the road at 100mph, desperately casting about for some other way to control the system, and forced to rely on this critical, unreliable mechanism while we do:

https://pluralistic.net/2025/11/26/difficult-multipolarism/#eurostack

This process was well underway before Trump, but Trump's incontinent belligerence has only accelerated the process – made us keenly aware that a sudden stop might be in our immediate future, heightening the urgency of finding some alternative to America's faulty brakes. Through trade policy (tariffs) and rhetoric, Trump has called the question:

https://archive.is/WAMWI

One of the most urgent questions Trump has forced the world to confront is what we will do about America's control over the internet. By this, I mean both the abstract "governance" control (such as the fact that ICANN is a US corporation, subject to US government coercion), and the material fact that virtually every government, large corporation, small business and household keeps its data (files, email, records) in a US Big Tech silo (also subject to US government control).

When Trump and Microsoft colluded to shut down the International Criminal Court by killing its access to Outlook and Office365 (in retaliation for the ICC issuing an arrest warrant for the génocidaire Benjamin Netanyahu), the world took notice. Trump and Microsoft bricked the ICC, effectively shuttering its operations. If they could do that to the ICC, they could do it to any government agency, any nationally important corporation, any leader – anyone. It was an act of blatant cyberwarfare, no different from Russian hackers bricking Ukrainian power plants (except that Microsoft didn't have to hack Outlook, they own it).

The move put teeth into Trump's frequent reminders that America no longer has allies or trading partners – it only has rivals and adversaries. That has been the subtext – and overt message – of the Trump tariffs, ever since "liberation day" on April 2, 2025.

When Americans talk about the Trump tariffs, they focus on what these will do to the cost of living in the USA. When other countries discuss the tariffs, they focus on what this will do to their export markets, and whether their leaders will capitulate to America's absurd demands.

This makes sense: America is gripped by a brutal cost of living crisis, and contrary to Trump's assertions, this is not a Democratic hoax. We know this because (as The Onion points out), "Democrats would never run on a salient issue":

https://theonion.com/fact-checking-trump-on-affordability/

It also makes sense that Canadians and Britons would focus on this because Prime Ministers Carney and Starmer have caved on their plans to tax US Big Tech, ensuring that these companies will always have a cash-basis advantage over domestic rivals (Starmer also rolled over by promising to allow American pharma companies to gouge the NHS):

https://www.independent.co.uk/news/uk/politics/nhs-drug-prices-starmer-trump-tariffs-b2841490.html

But there's another, highly salient aspect to tariffs that is much neglected – one that is, ultimately, far more important than these short-run changes to other countries' plans to tax American tech giants. Namely: for decades, the US has used the threat of tariffs to force its trading partners into policies that keep their tech companies from competing with American tech giants.

The most important of these Big Tech-defending policy demands is something called "anticircumvention law." This is a law that bans changing how a product works without the manufacturer's permission: for example, modifying your printer so it can use generic ink, or modifying your car so it can be fixed by an independent repair depot, or modifying your phone or games console so it can use a third-party app store.

This ban on modification means that when a US tech giant uses its products to steal money and/or private information from the people in your country (that is, "enshittification"), no one is allowed to give your people the tools to escape these scams. Your domestic investors can't invest in your domestic technologists' startups, which cannot make the disenshittifying products that also cannot be exported globally, to anyone with an internet connection and a payment method.

It's a double whammy: your people are plundered, and your businesses are strangled. The whole world has been made poorer, to the tune of trillions of dollars, by this scam. And the only reason everyone puts up with it is that the US threatened them with tariffs if they didn't.

So now we have tariffs, and if someone threatens to burn your house down unless you follow orders, and then they burn it down anyway, you really don't have to keep following their orders.

This is a point I've been making in many forums lately, including, most recently, on a stage in Canada, where I made the case that rather than whacking Americans with retaliatory tariffs, Canada should legalize reverse-engineering and go into business directly attacking the highest margin lines of business of America's most profitable corporations, making everything in Canada cheaper and better, and turning America's trillions in Big Tech ripoffs into Canadian billions by selling these tools to everyone else in the world:

https://pluralistic.net/2025/11/28/disenshittification-nation/#post-american-internet

There's lots of reasons to like this plan. Not only is it a double reverse whammy – making everything cheaper and making billions for a new, globally important domestic tech sector – but it's also unambiguously within Canada's power to do. After all, it's very hard to get American tech giants to do things they don't want to do. Canada tried to do this with Facebook, and failed miserably:

https://www.cbc.ca/radio/podcastnews/understood-who-broke-the-internet-episode-4-transcript-1.7615096

The EU – a far more powerful entity than Canada – has been trying to get Apple to open up its App Store, and Apple has repeatedly told them to go fuck themselves:

https://pluralistic.net/2025/09/26/empty-threats/#500-million-affluent-consumers

Apple, being a truly innovative company, has come up with a whole lot of exciting new ways to tell the EU to fuck itself:

https://www.theregister.com/2025/12/16/apple_dma_complaint/

But anticircumvention law is something that every government has total, absolute control over. Maybe Canada can't order Apple, Google and Facebook to pay their taxes, but it can absolutely decide to stop giving these American companies access to Canada's courts to shut down Canadian competitors so that US companies can go on stealing data and money from the Canadian people:

https://pluralistic.net/2025/11/01/redistribution-vs-predistribution/#elbows-up-eurostack

Funnily enough, this case is so convincing that I've started to hear from Canadian Trump appeasers who insist that we must not repeal our anticircumvention laws because this would work too well. It would inflict too much pain on America's looting tech sector, and save Canadians too much money, and make too much money for Canadian tech businesses. If Canada becomes the world's first disenshittification nation (they say), we will make Trump too angry.

Apparently, these people think that Canada should confine its tariff response to measures that don't work, because anything effective would provoke Trump.

When I try to draw these critics out about what the downside of "provoking Trump" is, they moot the possibility that Trump would roll tanks across the Rainbow Bridge and down Lundy's Lane. This seems a remote possibility to me – and ultimately, they agree. The international response to Trump invading Canada because we made it easier for people (including Americans) to buy cheap printer ink would be…intense.

Next, they mumble something about tariffs. When I point out that the US is already imposing tariffs on Canadian exports, they say "well, it could be worse," and point to various moments when Trump has hiked the tariffs on Canada, e.g. because he was angry over being reminded that Ronald Reagan would have hated his guts:

https://www.youtube.com/watch?v=dCKmMEFiLrI

But of course, the fact that Trump's tariffs yo-yo up and down depending on the progress of his white matter disease means that anyone trying to do forward planning for something they anticipate exporting to America should assume that there might be infinity tariffs the day they load up their shipping container.

But there's another way in which the threat of tariffs is ringing increasingly hollow: American consumption power is collapsing, because billionaires and looters have hoarded all the country's wealth, and no one can afford to buy things anymore.

America is in the grips of its third consecutive "K-shaped recovery":

https://prospect.org/2025/12/01/premiumization-plutonomy-middle-class-spending-gilded-age/

A K-shaped recovery is when the richest people get richer, but everyone else gets worse off. Working people in America have gotten steadily poorer since the 1970s, even as America's wealthiest have seen their net worth skyrocket.

The declining economic power of everyday Americans has multiple causes: stagnating wages, monopoly price-gouging, and the blistering increase in education, housing and medical debt. These all have the same underlying cause, of course: the capture of both political parties – and the courts and administrative agencies – by billionaires, who have neutered antitrust law, jacked up the price of health care and a college educaton, smashed unions, and cornered entire housing markets.

For decades, America's consumption power has been kept on life-support through consumer debt and second (or third, or fourth) mortgages. But America's monopoly credit card companies are every bit as capable of price-gouging as America's hospitals, colleges and landlords are, and Americans don't just carry more credit-card debt than their foreign counterparts, they also pay more to service that debt:

https://www.justice.gov/archives/opa/pr/justice-department-sues-visa-monopolizing-debit-markets

The point is that every dollar that goes into servicing a debt is a dollar that can't be used to buy something useful. A dollar spent on consumption has the potential to generate multiple, knock-on transactions, as the merchant spends your dollar on a coffee, and the coffee-shop owner spends it on a meal out, and the restaurateur spends it on a local printer who runs off a new set of menus. But a dollar that's shoveled into the debt markets is almost immediately transferred out of the real economy and into the speculative financial economy, landing in the pocket of a one-percenter who buys stocks or other assets with it.

The rich just don't buy enough stuff. There's a limit to how many Lambos, Picassos, and Sub-Zero fridges even the most guillotineable plute can usefully own.

Meanwhile, consumers keep having their consumption power siphoned off by debt-collectors and price-gougers, with Trump's help. The GOP just forced eight million student borrowers back into repayment:

https://prospect.org/2025/12/16/gop-forcing-eight-million-student-loan-borrowers-into-repayment/

They've killed a monopolization case against Pepsi and Walmart for colluding to rig grocery prices across the entire economy:

https://www.thebignewsletter.com/p/secret-documents-show-pepsi-and-walmart

They've sanctioned the use of price-fixing algorithms to raise rent:

https://www.thebignewsletter.com/p/an-odd-settlement-on-rent-fixing

As Tim Wu points out in his new book, The Age of Extraction, one consequence of allowing monopoly pricing is that it reduces spending power across the entire economy:

https://www.penguinrandomhouse.com/books/691177/the-age-of-extraction-by-tim-wu/

Take electricity: you would probably pay your power bill even if it tripled. Sure, you'd find ways to conserve electricity and eliminate many discretionary power uses, but anyone who can pay for electricity will, if the alternative is no electricity. Electricity – like health, shelter, food, and education – is so essential that you'd forego a vacation, a new car, Christmas gifts, dinners out, a new winter coat, or a vet's visit for your cat if that was the only way to keep the lights on.

Trump's unshakable class solidarity with rent extractors, debt collectors and price gougers has significantly accelerated the collapse of the consumption power of Americans (AKA "the affordability crisis").

But it gets worse: Americans' consumption power isn't limited to the dollars they spend, it also includes the dollars that the government spends on their behalf, through programs like SNAP (food stamps) and Medicaid/Medicare. Those programs have been slashed to the bone and beyond by Trump, Musk, DOGE and the Republican majority in Congress and the Senate.

The reason that other countries took the threat of US tariffs so seriously – seriously enough to hamstring their own tech sector and render their own people defenseless against US tech – is that the US has historically bought a lot of stuff. For any export economy, the US was a critical market, a must-have.

But that has been waning for a generation, as the Lambo-and-Sub-Zero set hoarded more and more of the wealth and the rest of us were able to afford less and less. In less than a year, Trump has slashed the consumption power of an increasing share of the American public to levels approaching the era of WWII ration-books.

The remaining American economy is a collection of cheap gimmicks that are forever on the brink of falling apart. Most of the economy is propped up by building data-centers for AI that no one wants and that can't be powered thanks to Trump's attacks on renewables. The remainder consists of equal parts MLMs, Labubus, Lafufus, cryptocurrency speculation, and degenerate app-based gambling.

None of this is good. This is all fucking terrible. But I raise it here to point out that "Do as I say or Americans won't buy your stuff anymore" starts to ring hollow once most Americans can't afford to buy anything anymore.

America is running out of levers to pull in order to get the rest of the world to do its bidding. American fossil fuels are increasingly being outcompeted by an explosion of cheap, evergreen Chinese solar panels, inverters, batteries, and related technology:

https://pluralistic.net/2025/10/02/there-goes-the-sun/#carbon-shifting

And the US can't exactly threaten to withhold foreign aid to get leverage over other countries – US foreign aid has dropped to homeopathic levels:

https://www.factcheck.org/2025/02/sorting-out-the-facts-on-waste-and-abuse-at-usaid/

What's more, it's gonna be increasingly difficult for the US to roll tanks anywhere, even across the Rainbow Bridge, now that Pete Hegseth is purging the troops of anyone who can't afford Ozempic:

https://www.militarytimes.com/news/pentagon-congress/2025/09/30/hegseth-blasts-fat-troops-in-rare-gathering-with-military-brass/

And Congress just gutted the US military's Right to Repair, meaning that the Pentagon will be forced to continue its proud tradition of shipping busted generators, vehicles and materiel back to the USA for repair:

https://federalnewsnetwork.com/congress/2025/12/congress-quietly-strips-right-to-repair-provisions-from-2026-ndaa-despite-wide-support/

Eventually, some foreign government is going to wake up to the fact that they can make billions by raiding the US tech giants that have been draining their economy, and, in so doing, defend themselves against Trump's cyberwar threat to order Microsoft (or Oracle, or Apple, or Google) to brick their key ministries and corporations. When they do, US Big Tech will squeal, the way they always do:

https://economicpopulist.substack.com/p/big-tech-zeal-to-weaponize-trade

But money talks and bullshit walks. There's a generation of shit-hot technologists who've been chased out of America by mask-wearing ICE goons who wanted to throw them in a gulag, and a massive cohort of investors looking for alpha who don't want to have to budget for a monthly $TRUMP coin spend in order to remain in business.

And when we do finally get a disenshittification nation, it will be great news for Americans. After all, everyday Americans either own no stock, or so little stock as to be indistinguishable from no stock. We don't benefit from US tech companies' ripoffs – we are the victims of those ripoffs. America is ground zero for every terrible scam and privacy invasion that a US tech giant can conceive of. No one needs the disenshittification tools that let us avoid surveillance, rent-seeking and extraction more than Americans. And once someone else goes into business selling them, we'll be able to buy them.

Buying digital tools that are delivered over the internet is a hell of a lot simpler than buying cheap medicine online and getting it shipped from a Canadian pharmacy.

For an America First guy, Trump is sure hell-bent on ending the American century.


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Upcoming appearances (permalink)

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Recent appearances (permalink)



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Latest books (permalink)



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Upcoming books (permalink)

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, 2026

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2026

  • "The Memex Method," Farrar, Straus, Giroux, 2026

  • "The Reverse-Centaur's Guide to AI," a short book about being a better AI critic, Farrar, Straus and Giroux, June 2026



Colophon (permalink)

Today's top sources:

Currently writing:

  • "The Reverse Centaur's Guide to AI," a short book for Farrar, Straus and Giroux about being an effective AI critic. LEGAL REVIEW AND COPYEDIT COMPLETE.

  • "The Post-American Internet," a short book about internet policy in the age of Trumpism. PLANNING.

  • A Little Brother short story about DIY insulin PLANNING


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Nothing’s New Phone (3a) Was Designed by Its Future Users

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Nothing’s New Phone (3a) Was Designed by Its Future Users

The handheld “screens” – mini computers – we stare into at all times of day have far more adjacency over our lives than we might be willing to accept. Seemingly innoxious, the smart phone – a fixture of our world for close to two decades now – is implicitly prescribed with set modalities that have fundamentally changed our behavior. Most of these elements – hard and soft product components – cannot be altered by the user; other than a few surface-level organizational “options” that wash as true, authentic personalization.

These devices have been carefully engineered by major companies that sell them but respond less and less to the actual needs of the user, favoring the bottom line and at times, nefarious interest of other commercial and governmental entities.

A smartphone with a teal, semi-transparent back cover showing dual cameras in a horizontal oval module and geometric design elements.

Hardware Design by Emre Kayganacl

That all changes with industry disrupting tech brand Nothing’s just released, limited run Phone (3a) Community Edition. The maverick device was developed by four loyal customers who suggested ideas for improvement through an open-call submission process that saw over 700 entries come in. This fresh proposition not only represents a paradigm shift in smartphone technology but the practice of product development as a whole; shifting from a top-down take-what-you-get approach to one that’s more lateral and close to self-determination.

A turquoise smartphone with a transparent back panel showing internal components, featuring dual rear cameras and LED light strips in a circular pattern.

Hardware Design by Emre Kayganacl

According to the company, this re-tooled methodology treats the community not merely as a feedback loop but a pool of previously unearthed creative talent, giving them the chance to shape the design, software, and promotion of the product. The winners each addressed a key consideration: hardware, accessory, lock screen clock and wallpaper, and marketing. Working closely with Nothing’s London-based team, these unbeknownst whizzes – even if already established to a certain degree or specialized in other areas – were able to see their ideas come to fruition and have an impact.

A modern smartphone with a teal gradient screen displays app icons and widgets, including battery status and a walking figure, against a plain white background.

Hardware Design by Emre Kayganacl

Focusing on the hardware and packaging design, Emre Kayganacl drew inspiration from the nostalgic visual appeal of the late 1990s and early 2000s, a more playful aesthetic sharply contrasting the sleek, infinitesimal look of today’s tech. His deft analysis of this oft-overlooked, implicitly accepted facet brought it back to the fore.

A smartphone screen displaying widgets for earbud battery levels, Do Not Disturb status, fitness tracking, and various app icons on a teal abstract background.

Hardware Design by Emre Kayganacl

“Most phones today treat hardware like it’s something to apologize for – just seal it up, hide it away, make it disappear, make it black and white,” says Kayganacl. “And because of that, people have completely lost any emotional connection to the physical object they’re holding for hours every day.”

A modern smartphone with a white frame displays a minimalistic home screen, including battery status for wireless earbuds and various app icons on a green-blue background.

Hardware Design by Emre Kayganacl

“I started from a personal place,” he adds. “The devices that made me fall in love with electronics as a kid – the translucent PlayStation, the colored Game Boys, the iMac G3 – they didn’t hide what was inside. They showed it off in a magical way. There was this sense of wonder, like you were holding something alive.”

Rectangular package with a teal background, featuring a graphic of a three-lens camera module and small colorful shapes; text is printed along the edges.

Hardware Design by Emre Kayganacl

A young man with brown hair and glasses, wearing a white shirt and dark jacket, looks slightly upward against a plain background.

Emre Kayganacl

A modern smartphone with a teal gradient screen displaying the time "10:20," shown at an angle on a plain white background.

Software Design by Jad Zock

His intervention wasn’t necessarily a complete retooling – changing of mechanics – but rather a revealing of these components, an honest approach to aesthetics also central to Nothing’s ethos. “The idea is that when you can actually see what’s inside, hardware stops being invisible infrastructure and becomes something you care about again, says Kayganacl.” It’s not just a tool – it’s an object with personality.”

A young man with short hair, glasses, and facial hair looks directly at the camera. The lighting creates a stark contrast between light and shadow on his face.

Jad Zock

More explicit and immediate to the user in the configuration of the smart phone is the lock screen clock and wallpaper. For this, independent designer Jad Zock imagined a custom clock facebook with varying font weights. “We made the on/off lock screen interaction of the ‘time piece’ a bit more pleasing and interactive,” he says. “The numbers animate in sync with the iris in/out transitions that Nothing had since NOS 1.0. I created a custom variable typeface (numerals only) that spans from light to bold weights to serve that objective. To complement the Community Edition project’s narrative; we toyed with translucency, color blending, and internal device-components to create them.”

Close-up of a teal smartphone's camera module with neon lights, overlaid with digital sticky notes and cursor icons, on a gray desktop with file icons.

Marketing by Sushruta Sarkar

A man with a beard and mustache stands smiling in front of a red background, wearing a dark button-up shirt.

Sushruta Sarkar

A green box with six raised-tile buttons showing numbers 1, 2, 3, 4, 5, and 6 in both standard numerals and Braille dots.

Accessory by Ambrogio Tacconi and Louis Aymonod of Reveland

A translucent teal box with a wooden lid contains white domino-like tiles with numbers and braille dots on their surfaces.

Accessory by Ambrogio Tacconi and Louis Aymonod of Reveland

Imagined by Ambrogio Tacconi and Louis Aymonod of multi-disciplinary Milan studio Reveland, Dice is an analog accessory, poetic extension, reflecting the look, form, and function of the phone. Branding and packaging designer Sushruta Sarkar conceived the Made Together marketing campaign highlighting the cooperative nature behind the development of Nothing’s new Phone (3a), produced in just a run of a 1000.

Two people stand side by side against a plain white wall; one wears a black shirt and jeans, the other wears a beige shirt, dark pants, a white cap, and glasses.

Ambrogio Tacconi and Louis Aymonod of Reveland

A digital graphic displays a turquoise smartphone with three cameras, surrounded by cursor icons and text labels, on a gray background with scattered files. Text reads "Made together.

For more information on the Nothing Phone (3a) Community Edition, please visit nothing.tech.

Photography courtesy of Nothing.

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Kurz-Doku: Goa Trance Started Here

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Als ich im Sommer 1995 auf meinem ersten VooV Festival und somit auf meiner ersten „Goa Party“ war, war das nicht nur eine innere Erweckung. Ich bin in den frühen Neunziger sehr viel im Berliner Techno-Zirkus unterwegs gewesen. Tresor, E-Werk das alte Matrix, aber sowas wie auf dem Flughafen in Neustadt-Glewe hatte ich bis dahin weder gehört noch gesehen. Da war einfach alles ganz anders. Und alles war exzessiv: die Musik, die Farben, die Gerüche, die Art zu feiern, die Drogen. Das alles hat mich komplett überwältigt und ich wollte nie wieder woanders sein.

Als im selben Jahr Electric Universes „One Love“ auf Spirit Zone veröffentlich wurde, stand ich an einem Wintermorgen mit meinem DiscMan und diesem Album auf den Ohren auf einer Brücke in Marzahn und schaute auf die gerade erwachende Stadt. Und wieder war es pure Überwältigung, die mich überkam. Es konnte doch nicht sein, dass man derartig Neues schaffen konnte, wobei ich dachte, alles schon gehört zu haben. Ich war komplett geflasht. Ein Moment und ein Gefühl, dass ich bis heute nicht vergessen habe.

Ich schenkte mein Leben über 10 Jahre dem Psytrance, der halt auch immer irgendwie „Goa“ genannt wurde. Ich kaufte fast ausschließlich diesen Sound, unsere Sommer wurden nach Festival-Terminen ausgerichtet und manche Jahre nahmen wir davon 6-10 in einer Saison wahr. Heute allein der jetzt dafür notwendigen Kosten wegen undenkbar. Damals ging das.

Ich hatte meine ersten Bühnenerfahrungen als DJ zu diesem Sound, denen später dann im Kleinen auch Live-Auftritte folgten. Mit einer Tapezierplatte, einem 32er Dynachord Pult, einem Atari 1040 ST und tonnenweise analogem Equipment. Hach, das war alles sehr wild. Wir veranstalteten selber „Goa Partys“ und trieben uns fast jedes Wochenende auf denen der anderen rum. Ende der 00er fand ich dann anderen Sound interessanter, die Szene schien auch irgendwie zu verkommen und das machte alles immer weniger Spaß. Dennoch höre ich auch heute noch hin und wieder einen Psytrance-Mix, der mir dann noch immer ein Lächeln ins Gesicht zu zaubern weiß. Ohne diesen Sound und ohne die Jahre in denen er mich begleitet hat, wäre ich heute ein anderer Mensch – und ganz, ganz sicher kein besserer.

Los ging es allerdings in Goa schon wesentlich früher. Hier eine Kurz-Doku über die Anfänge und die Pioniere von etwas, das am Ende viel, viel mehr war als nur ein Genre der elektronischen Tanzmusik.

Ich hätte nie gedacht, dass dieser Sound nochmal zurückkehren würde, aber die Aktualität belehrt mich eines Besseren. Auch gut.

Before Goa Trance became a global psychedelic movement… before the festivals, the superclubs, and the iconic compilations… it began with a small circle of pioneers on the beaches of Goa, India.

This BrainFuel documentary tells the untold origin story of the genre—through the lives and legends of Laurent, Fred Disko, Ray Castle, Antaro, Shiva Jörg, Goa Gil, and Raja Ram.


(Direktlink, via Groove)

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WordPress wants to force AI onto 43% of all websites in the world

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What if we put AI slop into half the websites on the internet?

WordPress is software to set up a website. It’s open source, it’s pretty easy to use, so it took over just by being more OK than everything else — to the point where nearly half of all the websites in the world run WordPress.

WordPress is a known quantity, it’s easy to get started with, and there’s a huge ecosystem of developers. You’re not stuck with the original developers, Automattic.

It started out as blog software, but WordPress’s overwhelming job these days is marketing sites. Blog posts are a minor sideline.

Automattic have big plans for WordPress. Specifically, they’ve got the AI virus bad. Automattic has decided AI is in such demand, they’ve declared “AI as a WordPress fundamental”: [WordPress]

Imagine if every single developer was empowered with AI capabilities without having to handle the complexities of AI integration.

… What amazing things would people create that are built on the reliable presence of a capable LLM?

Huge if true. What amazing things have people built with chatbots so far? Money burners that get things wrong and create liability?

This is completely generic vacuous hype. Imagine if every single developer was empowered with Metaverse capabilities. If they’d said “imagine if every developer was empowered with NFT,” you’d know it was spam. AI spammers work the same way. Here’s Automattic in July: [WordPress]

As the open web evolves in the era of AI, WordPress must keep pace.

If you don’t get into this year’s take on NFTs, you’ll be left behind!

One thing Automattic really needs for any of this to work is everyone else to go along with it. That means all the third-party developers who make WordPress an attractive prospect in the first place: [WordPress]

For AI to succeed in WordPress, it will require the innovation of the plugin and theme developer community.

That means Automattic have no idea what to do with the chatbot either. They want you to solve the problem for them.

Automattic has also been putting the hard word on the WordPress hosting companies to make Automattic’s AI push the hosting companies’ problem: [WordPress]

If AI is to be considered a fundamental component of WordPress, the same way databases are, our project depends on hosts taking ownership of this step and including it in their offerings.

Automattic says that three hosting companies are going to offer basic AI as part of their paid hosting plans. This is the Microsoft strategy, where you charge more for a feature that sucks ’cos you can force it on people.

If your WordPress hosting does this, demand a cheaper plan — whatever it would cost without forcing AI credits onto you. Because it’s not hard to move a WordPress.

Several developers and hosting companies responded to Automattic’s blog posts with concerns:

As a site owner I want to be sure I’m not enabling the proliferation of AI slop.

I’m concerned by how much we’re investing into MCP, but even more so how much we’re pushing it (@jason_the_adams even this post calls it “critical”), when we know both our implementation and the technology itself face significant issues in their current form.

We have clients who cannot use AI for compliance and legal reasons, and any proposed use has to be individually vetted.

if WordPress intends to invest this heavily in the use of AI, then it also needs to provide a way to turn every single AI option, completely off. Right from the very start!

this is a bit like asking “What amazing things would people create that are built on the reliable presence of an actual elf?”

How proud is Automattic of the new AI hooks they put into WordPress 6.9? The new “Abilities” API, which was put in specifically for the AI guff? They’re so proud they don’t even mention it. The release notes page on the WordPress website doesn’t mention one bit of the AI stuff. [WordPress]

The AI push is coming straight from Automattic CEO Matt Mullenweg. He’s very into the magical CEO-level promises of vibe coding, with his new tool Telex, which is supposed to compete with instant vibe-website builders like Lovable: [YouTube, 24:05]

Again, things that you used to have to, like, hire developers, do custom software, this would have cost thousands, tens of thousands of dollars to build, even just years ago. We’re now able to do in a browser for pennies. It’s kind of insane.

You know what that means — huge job opportunities six months down the line for WordPress developers to clean up the steaming piles of poop this is certain to leave behind.

Automattic’s got a track record on AI. In February 2024, Automattic did deals to sell users’ content from WordPress and Tumblr — which the users own, not Automattic — to OpenAI and Midjourney. [404, archive]

Automattic also runs Gravatar. You might think Gravatar’s just a thing to add your own icon to blog comments. But Automattic has a vision — and it’s to add “decentralized identity systems.” The identity system would be controlled by Gravatar in a completely central way. So what’s the “decentralised” bit? It’s a blockchain grift! What else would it be. [Gravatar]

 

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Vancouver House

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Vancouver House



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The Templeton

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