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Tobias Lütke, Shopify: when the AI slop is bad enough the AI CEO notices

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Shopify is a platform for online storefronts. Shopify’s very popular, so it has tons of money to spend on stupid ideas.

Shopify CEO Tobias Lütke fell hard for the chatbot. He uses it for everything. Last year, Lütke sent Shopify staff a memo: “AI usage is now a baseline expectation”. [Twitter, archive]

Everyone at every level of Shopify must use AI. Your AI use will be in your performance review. You can’t hire new staff unless you try an AI agent in the position first.

How did this go? Lütke did a podcast last week about how great AI was at Shopify. [YouTube]

Lütke still thinks the chatbot is the best thing ever. But he’s set up the incentives such that the staff use the slop machine to make slop:

Interviewer: Has AI made anything worse internally?

Lütke: Yes. So the concept of responsibility is, it’s easy to skip past, right? It’s one thing that’s definitely worse is, the failure case now of lazy work is not lack of output,  it’s actually over-output now. Internally, we have come to call these things that people are lobbing slop grenades at each other, which I think is a really fun term that we should push into industry because it’s fun to say.

The AI is awesome, the problem is the humans in the loop. They’re prompting it wrong.

The press, starting with Fortune, picked up on this one quote and headlined it as if Lütke was walking back the Shopify AI push. [Fortune, archive; Futurism]

But if you listen to the podcast — which I don’t advise, it’s a neutron bomb of inanity — he’s not walking back a thing. This is not a redemption story, it’s a doubling down story.

Lütke thinks some of the results are bad — but the causes of those results? They’re very good.

Now, you might think handling money requires precision and certainty, two things AI does neither of. But Lütke still thinks AI’s the best and nobody at Shopify codes any more:

Lütke: Inside of Shopify, the amount of people I know who really write code is vanishingly small now. It still exists at the limits of complexity for sure, and obviously in the reviews and so on, and then state management of all things, it seems to remain to be the thing that’s really the hardest to get right, which people do by hand, and then sort of, uh, vibe the rest around it.

How cooked is Lütke? He’s convinced the following is normal and reasonable:

Lütke: I have a an AI chief of staff, which I think is pretty common amongst the techie nerds at this point, OpenClaw-like systems that just have all my notes and all my access to a lot of company systems, and just can go, and I can send text messages to, and they’ll go and research something. Very often what I require is like, hey, I need five different positions on something from different backgrounds. Then my agent will orchestrate subagents that are tasked to play different roles, look at the same thing, come back, synthesize, and then send me that. I usually have them send to to me as an audio message and queue it up, and then in the morning in the gym I can listen to the entire stack of things that I wanted to get through.

The AI cannot fail, it can only be failed. With luck, Lütke will never have to speak to a human minion ever again.

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mkalus
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Charlie May / Trusted Farms (ASIPV058)

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After decades contributing to records where a single riff could transform a dancefloor, Charlie May turns that instinct inward on Trusted Farms.

For over thirty years, Charlie has occupied a position that seems increasingly rare in electronic music: the musician’s musician, the person behind the machines, the extra pair of hands in the studio, and quite often, the person responsible for the melody you end up carrying around in your head for weeks on end.

Alongside Duncan Forbes as Spooky, Charlie helped shape some of the most important electronic music to emerge from the UK in the early ’90s. That partnership would also sow the seeds for one of Sasha’s defining records: the central riff behind Xpander began life in Spooky’s live material, before Charlie brought the idea into the studio with Sasha and helped transform it into one of electronic music’s most enduring anthems.

Listen closely to Charlie’s work and there’s a particular instinct that keeps returning: knowing when a simple synth line is enough. Knowing which note needs to change. Knowing when repetition stops being repetition and starts becoming the entire reason a track works. More recently, as one-third of Quiet Places on ASIP, he’s taken those same instincts somewhere looser — beatless, gridless and led by improvisation.

Trusted Farms puts those instincts front and centre.

Tiny melodic phrases appear and refuse to leave. Synth lines repeat just long enough to become lodged in your head. Parts rub against each other without being tidied into submission. There’s a sharpness and directness to it all amongst the purposeful analogue warmth.

Some of these tracks feel almost ridiculously simple at first. But simplicity is difficult when you’ve spent decades learning every possible way to complicate something. Many of the parts on Trusted Farms were performed live with minimal editing. A synth line might be doubled, distorted, re-recorded and pushed back through another piece of equipment, but it remains the same idea. Instead of filling the gaps, Charlie works on the weight and character of what is already there. The melodies become physical; slightly worn around the edges.

For someone whose fingerprints can be found across some genuinely monumental moments in electronic music, Charlie has spent decades knowing what to add. Trusted Farms is about knowing exactly what to leave alone.

Available on black 12” and digital, mastered by Andreas Lupo LOOP-O Lubich and featuring artwork by Peter Skwiot Smith, Trusted Farms will be available on October 16th 2026.

Buy on Bandcamp

Buy at Space Cadets (UK/EU)

RSVP for the listening party

A few sneaky bandcamp codes below - please comment if you use one, alongside your favorite Charlie May production until now…

ekhv-cr4f
tsv4-bhnl
lrh2-b8bm
bjc9-em84
ys5c-b4nl

Subscribe now

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mkalus
5 hours ago
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Is Your City Using Axon License Plate Cameras? We Need Your Help

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Is Your City Using Axon License Plate Cameras? We Need Your Help

Cities around the country are ditching Flock’s automatic license plate reader (ALPR) cameras, and replacing them with equivalent cameras from law enforcement contracting giant Axon. That move in large part comes in response to 404 Media’s coverage of how local cops performed lookups in Flock for Immigration and Customs Enforcement (ICE), and how a cop in Texas searched Flock cameras nationwide to look for a woman who self-administered an abortion.

That brings up questions: what are cities and law enforcement agencies using Axon ALPRs for? And who are they in turn sharing that data with? 404 Media has started to find out, but needs the help of local residents and community members to figure out what is happening across the country.

👮
Have you obtained Axon ALPR activity logs? We think this information is important so we can learn how police are using Axon's surveillance cameras. Please feel free to send the files to us! You can email joseph@404media.co.

Over the last few weeks, 404 Media has filed requests with various cities and police departments for Axon “activity reports” and “sharing reports.” These show in granular detail when a police officer searched Axon’s ALPRs, the name of the officer, their badge number, the license plate they reached, and, most importantly, the stated reason why. These activity reports are essentially Axon’s version of Flock’s “network audits,” which has been the basis of much of 404 Media’s Flock reporting, and local and national media outlets’ around the country. You can see an example of one here:

Is Your City Using Axon License Plate Cameras? We Need Your Help
404 Media redacted the plates in this screenshot.
Is Your City Using Axon License Plate Cameras? We Need Your Help
Another screenshot from an Axon activity report.

So far, 404 Media has obtained activity reports from the Benton County Sheriff's Office, WA; Falmouth Police Department, ME; Johns Creek Police Department, GA; Ocean Shores Police Department, WA; Pleasanton Police Department, TX; and Red Wing Police Department, MN.

But we need your help. Has your local police department or city switched to Axon ALPR cameras? Were they already using Axon? And do you want to know what they’re using those cameras for?

We’re asking interested readers to file the below public records request. You can simply copy this language, tweak it a little if necessary to apply to your state, then file the request with the relevant agency. You can do this by finding their relevant public records request email address, or by filing it through Muckrock. This is the platform we use for sending and organizing our records requests.

The Internal ALPR Activity report is the one shown above. The Network ALPR Activity report shows what other agencies the police department or city shares their data with. The ALPR Data Sharing report provides a history of when other agencies were invited, or removed, to receive the data. And the ALPR Hostlist Management Audit report details changes made to alerts the agency may receive.

If you file a request and get data back, please feel free to email it to us at joseph@404media.co. We’ve seen with the nationwide conversation about Flock that local residents can do a lot to reveal how surveillance technology is being used in their own communities. We hope we can find out a bit more about how agencies are using Axon’s cameras too.

To Whom It May Concern:

Pursuant to the [YOUR STATE’S PUBLIC RECORDS LAW], I hereby request the following records:

1. Internal ALPR Activity report in Axon.

The report should include data logged from the period of January 1, 2025, to the date this request is processed. Per Axon's documentation, the Internal ALPR Activity report is available within the LPR > ALPR Search > LPR Audit menu. You can find instructions to locate this here: https://www.axon.com/help/fusus/software/fusus/alpr/alpr-audit.htm

2. Network ALPR Activity report in Axon.

The report should include data logged from the period of January 1, 2025, to the date this request is processed. Per Axon's documentation, the Network ALPR Activity report is available within the LPR > ALPR Search > LPR Audit menu. You can find instructions to locate this here: https://www.axon.com/help/fusus/software/fusus/alpr/alpr-audit.htm

3. ALPR Data Sharing report in Axon.

The report should include data logged from the period of January 1, 2025, to the date this request is processed. Per Axon's documentation, the ALPR Data Sharing report is available within the LPR > ALPR Search > LPR Audit menu. You can find instructions to locate this here: https://www.axon.com/help/fusus/software/fusus/alpr/alpr-audit.htm

4. ALPR Hotlist Management Audit report in Axon.

The report should include data logged from the period of January 1, 2025, to the date this request is processed. Per Axon's documentation, the ALPR Hotlist Management Audit report is available within the LPR > ALPR Search > LPR Audit menu. You can find instructions to locate this here: https://www.axon.com/help/fusus/software/fusus/alpr/alpr-audit.htm

The requested documents will be made available to the general public, and this request is not being made for commercial purposes.

In the event that there are fees, I would be grateful if you would inform me of the total charges in advance of fulfilling my request. I would prefer the request filled electronically, by e-mail attachment if available or CD-ROM if not.

Thank you in advance for your anticipated cooperation in this matter. I look forward to receiving your response within the time period that the statute requires.

Sincerely,

[YOUR NAME]

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1 day ago
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Charlie May / Trusted Farms (ASIPV058)

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After decades contributing to records where a single riff could transform a dancefloor, Charlie May turns that instinct inward on Trusted Farms.

For over thirty years, Charlie has occupied a position that seems increasingly rare in electronic music: the musician’s musician, the person behind the machines, the extra pair of hands in the studio, and quite often, the person responsible for the melody you end up carrying around in your head for weeks on end. 

Alongside Duncan Forbes as Spooky, Charlie helped shape some of the most important electronic music to emerge from the UK in the early ’90s. That partnership would also sow the seeds for one of Sasha’s defining records: the central riff behind Xpander began life in Spooky’s live material, before Charlie brought the idea into the studio with Sasha and helped transform it into one of electronic music’s most enduring anthems.

  astrangelyisolatedplace · ASIPV058 Charlie May / Trusted Farms [PREVIEWS]  

Listen closely to Charlie’s work and there’s a particular instinct that keeps returning: knowing when a simple synth line is enough. Knowing which note needs to change. Knowing when repetition stops being repetition and starts becoming the entire reason a track works. More recently, as one-third of Quiet Places on ASIP, he’s taken those same instincts somewhere looser — beatless, gridless and led by improvisation.

Trusted Farms puts those instincts front and centre.

Tiny melodic phrases appear and refuse to leave. Synth lines repeat just long enough to become lodged in your head. Parts rub against each other without being tidied into submission. There’s a sharpness and directness to it all amongst the purposeful analogue warmth.

Some of these tracks feel almost ridiculously simple at first. But simplicity is difficult when you’ve spent decades learning every possible way to complicate something. Many of the parts on Trusted Farms were performed live with minimal editing. A synth line might be doubled, distorted, re-recorded and pushed back through another piece of equipment, but it remains the same idea. Instead of filling the gaps, Charlie works on the weight and character of what is already there. The melodies become physical; slightly worn around the edges.

For someone whose fingerprints can be found across some genuinely monumental moments in electronic music, Charlie has spent decades knowing what to add. Trusted Farms is about knowing exactly what to leave alone.

Available on black 12” and digital, mastered by Andreas Lupo LOOP-O Lubich and featuring artwork by Peter Skwiot Smith, Trusted Farms will be available on October 16th 2026.

Buy on Bandcamp

Buy at Space Cadets (UK/EU)

RSVP for the listening party

     

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mkalus
1 day ago
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Automattic’s Matt Mullenweg Claims He’s Back 'In Control'

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Automattic’s Matt Mullenweg Claims He’s Back 'In Control'

Less than 48 hours after announcing he was forcibly placed on a leave of absence by the Automattic board on Wednesday, Automattic’s Matt Mullenweg posted in a company-wide Slack channel claiming that he’s back “in control” of the company. 

💡
Have something to share? I would love to hear from you. Using a non-work device, you can message me securely on Signal at sam.404. Otherwise, send me an email at sam@404media.co.

According to Slack screenshots viewed by 404 Media, late Thursday evening Mullenweg posted “Don’t call it a comeback” and linked to LL Cool J’s music video for “Mama Said Knock You Out.” Mullenweg’s Slack profile picture currently shows him wearing a pirate hat and eyepatch.

TechCrunch first reported Mullenweg’s comments about being back in control. 

“Happy to announce the board is back in agreement, and I'm in control of Automattic,” Mullenweg wrote in the company-wide Announcements channel on Slack. “A lot happened in the past 48 hours that we need to sort out, and I hope much of it was a misunderstanding, because I have huge respect and regard for those involved.”

Mark Davies, Automattic’s CFO who was set to act as interim CEO according to a statement from Automattic, had his Slack account deactivated as of at least Friday, sources told 404 Media and TechCrunch similarly reported. Davies, Mullenweg, and Automattic did not respond to 404 Media’s requests for comment for this story. Techcrunch reported that Mullenweg told them a blog post is forthcoming.

On Friday morning, Mullenweg published a blog post on his personal website, titled “Major Life Announcement.” In it he announced he’s buying a tugboat. “Anybody who’s founded a company and had to find good stewards knows that no one will love a thing quite like the original owner, but sometimes you can find the perfect person to carry the torch.” he wrote in the blog. He did not address the confusion surrounding his status at Automattic. 

In the last two years, workers at the company have described chaotic, destabilizing leadership from Mullenweg, including layoffs, cultish loyalty checks, rage-quitting of community projects, petty trolling, and watermarking messages to try to track people leaking information to the press. 

The Automattic board hasn’t communicated anything to employees beyond what they posted in Slack on Wednesday, sources told 404 Media. 

Mullenweg wrote on Wednesday that the Automattic board “conspired” against him to vote him out behind his back. 

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mkalus
8 days ago
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Mixtape: Djanzy – September Breeze

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Sonntag. Ich habe mich dazu entschieden, den Tag in der Küche zu verbringen, habe für später Freunde eingeladen und koche bis dahin so kleine Kleinigkeiten vor mich hin. Backe ein Brot, mache eine aufgeschlagene Pfifferlings-Trüffel-Butter, stelle später eine karamellisierte Schalotten-Tarte in den Ofen und versuche mich an einer veganen Carbonara. Dazu darf es dann aber ganz gerne auch Musik sein. Praktisch, dass Djanzy da seit gestern auch das dazu perfekt passende Tape am Start hat. Das hier nämlich. Habt den Sonntag fein!

Tracklist:
01 The Beta Band – Squares
02 BADBADNOTGOOD – In Your Eyes (feat. Charlotte Day Wilson)
03 Miles Bonny – Lumberjack Soul
04 Aim – Good Disease (feat. Stephen Jones)
05 Mo‘ Horizons – African Sunset
06 Soel – My Singing Soul
07 Marsmobil – Magnetising
08 Moodorama – Weird Love
09 DJ Day – Four Hills
10 Death In Vegas – All That Glitters
11 Radio Citizen – The Hop (feat. Bajka)
12 Kid Loco – A Grand Love Theme
13 Fragile State – The Facts and the Dreams
14 Finley Quaye – Even After All
15 St Germain – Sure Thing

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mkalus
8 days ago
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