McClatchy Media runs newspapers around the US. But the management have fallen to the AI. Their exciting new plan is called “content scaling”. From Eric Nelson, vice-president of local news: [Wrap, archive]
Nelson was promoting the company’s new “content scaling agent,” an AI summarization tool powered by Anthropic’s Claude, which he said can help reporters find “new audiences, angles and entry points.”
“Journalists who embrace and experiment with this tool are going to win,” Nelson told the group, according to multiple people familiar with the meeting. “Journalists who are defiant will fall behind. Bottom line: We need more stories and we need more inventory.”
This is someone who thinks what their company does now is human slop, and they’re literally unable to tell if something’s actually any good.
It’s not clear who built the Content Scaling Agent or who sold it to McClatchy.
Journalists are now withholding their names from the bylines for the slop, under union and contract rules. [Wrap, archive]
But McClatchy is insisting on using the journalists’ names anyway, per Kathy Vetter, chief of staff for local news:
“We have every right to use their work,” she said, according to multiple sources familiar with the meeting. “It belongs to us, and if an editor wants to go … in there and repurpose a reporter’s content, they can put their name on it.”
Why would McClatchy want to abuse a journalist’s personal reputation like this? McClatchy’s blaming Google!
Nelson said the company needed to use reporters’ names to show “authority” with Google, whose changing algorithms have induced massive traffic plunges for news publishers, as it was “very important to say that this is from our reported stories.”
McClatchy is also trying to cover up that it’s publishing AI slop:
An April 7 update to the CSA [content scaling agent] said that the “discover explainer” drafts optimized for Google would no longer automatically include an AI disclaimer and that reporters must manually include them.
All this is for the Google that just screwed over everyone by trying to steal all their content and serve it with the AI.
There’s a union agreement at McClatchy against AI in the newsroom. McClatchy decided to just break that agreement, first thing! [Sacramento Bee]
Under The Sacramento Bee news employees’ latest contract, ratified in February, the Guild is supposed to receive 30 days’ notice before management deploys generative artificial intelligence technology in the newsroom, Lange said.
McClatchy rolled out the technology without telling them, she said. “It was a brand-new contract, and it was almost immediately violated.”
Reporters at several McClatchy papers went on strike over this.
This is the same trick that Politico tried to pull with AI in the newsroom last year. Breaking the union deal didn’t work out for Politico either. That union had a slam dunk win in arbitration in December. And just this week, Politico has shut down the AI newsroom tools: [NewsGuild]
We refused to back down, and POLITICO heard us loud and clear that these tools do not belong in our newsroom.
But I’m sure McClatchy will get there in due course.
