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Pluralistic: The internet was made for privacy (31 Oct 2025)

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A large group of businessmen sitting on, and standing behind, a long midcentury sofa. Their heads have been replaced with the glaring red eye of HAL 9000 from Stanley Kubrick's '2001: A Space Odyssey.' Before them float a huge pair of clasping hands. Centered between those hands is a figure in an old-fashioned hazmat suit.

The internet was made for privacy (permalink)

While "tech exceptionalism" can be a grave sin (as with the "move fast and break things" ethos that wrecked so much of our world, especially its labor markets), there are ways in which tech is truly exceptional, in the sense of bringing forth capabilities and affordances that have never existed before, in all of human history.

One obvious way in which tech is exceptional: its flexibility. Digital computers are "Turing-complete, universal von Neumann machines," which means that they are engines capable of computing every valid program. They are truly general purpose. We have many other general purpose machines, of course, but they are simple things, like wheels. Computers are unique in that they are both complex and universal, and every computer can run every program. Just as we don't know how to make knives that only cut in beneficial ways, we also don't know how to make computers that only run desirable programs.

Every computer can run every program, including ones that the user doesn't want (viruses), or that the manufacturer doesn't want (ad-blockers). No one knows how to make a computer that is almost Turing-complete. There's no such thing as "Turing-complete minus one." We can't make a computer that only runs the programs the manufacturer has authorized – all we can do is criminalize the act modifying your own computer to do what you tell it to, even if the manufacturer objects:

https://memex.craphound.com/2012/01/10/lockdown-the-coming-war-on-general-purpose-computing/

I've devoted a lot of my life to exploring the policy implications of this amazing fact, but that's not the only amazing, exceptional thing about technology. There's at least one other way in which modern digital technology has produced something that is genuinely, civilizationally novel: encryption.

Encryption – scrambling data so that it can only be read by its intended recipient – is an age-old project for both the authorities (who used ciphers to keep their secrets safe since the time of the Caesars) and for those who would overthrow them (revolutionary movements have always used codes to protect themselves from the authorities they sought to dethrone).

But WWII ushered in a new era, in which encryption (and attempts to break it) went digital, as Alan Turing and the codebreakers of Bletchley Park turned themselves to a computer-aided mathematics of scrambling and descrambling. In the decades that followed, a modern form of encryption emerged, one that was powerful beyond the wildest dreams of the Caesars and their revolutionary adversaries.

Modern, computerized encryption can scramble data to the point where it is literally unscramblable by an unauthorized party. In the eyeblink moment between you pressing the camera button on your phone and the resulting image being saved to its mass storage, the bits that make up that image are scrambled so thoroughly that even if every hydrogen atom in the universe were made into a computer, and even if all those computers were put to work guessing at the key, we would run out of time and universe before we ran out of keys.

Even futuristic, experimental technologies like quantum computing that may revolutionize codebreaking are also revolutionizing scrambling itself:

https://signal.org/blog/pqxdh/

The history of encryption is seriously fraught. Until the early 1990s, the NSA classed working encryption as a munition and banned civilian access to a whole branch of mathematics. It wasn't until Cindy Cohn – then a lawyer for the Electronic Frontier Foundation, now its executive director – convinced a court that the First Amendment protected the right to publish computer code, that we were all able to gain access to this essential technology, which today safeguards your messages, files, banking transactions, and the software updates for your car's brakes, your pacemaker, and the informatics on airplanes. Cohn has announced her retirement from EFF in 2026, and while she will be sorely missed, we do have her memoir, Privacy's Defender, to look forward to:

https://mitpress.mit.edu/9780262051248/privacys-defender/

The legalization of encryption was a starting gun for the internet itself, as true information security entered the picture and pervaded every part of service design. Every security crisis, every scandal (e.g. Snowden), jolted the effort to encrypt the internet forward, and in this way, much of the internet lurched into a state we can call "encrypted by default."

But even as this privacy-preserving technology was perfected and made ubiquitous, something weird and contradictory happened: mass surveillance also took off online. The ad-tech industry – and its handmaidens, the data-broker industry – rigged the game so that our private activities were only encrypted in such a way as to defend their privacy, but not ours. Our data is encrypted in transit to the servers we interact with, and when it is at rest on those servers' mass storage devices, but it is not encrypted in a way that prevents companies from data-mining it, or decrypting it and selling it on or giving it away or combining it with surveillance data purchased or traded from others.

This isn't an inevitability: it's a choice. The ubiquity of surveillance in the age of encryption is a policy choice. The reason companies don't encrypt our data so that they can't use it against us is because they don't have to. Congress hasn't updated American consumer privacy law since 1988, when they passed a law that prohibits video store clerks from disclosing our VHS rentals:

https://pluralistic.net/2025/02/20/privacy-first-second-third/#malvertising

Why hasn't Congress updated our privacy rights since Die Hard was in theaters? Because American cops and spies love commercial internet surveillance. Tech companies and data brokers are a source of fine-grained, off-the-books, warrantless surveillance data that the American state is totally dependent on. There is no difference between "commercial surveillance" and "government surveillance" – they are a fused symbiote and neither could survive without the other:

https://pluralistic.net/2021/04/13/public-interest-pharma/#axciom

Governments have hated encryption since the Clinton era, and have been attempting to subvert it since computers came in beige boxes and modems screamed in agony every time you tried to look at the internet:

https://www.eff.org/deeplinks/2015/04/clipper-chips-birthday-looking-back-22-years-key-escrow-failures

It's no mystery why we don't have federal bans on facial recognition – if we did, ICE wouldn't be able to nonconsensually, warrantlessly steal your face and store it for 15 years (at least):

https://www.404media.co/you-cant-refuse-to-be-scanned-by-ices-facial-recognition-app-dhs-document-says/

Why did the EU allow Ireland to facilitate mass surveillance for a decade after the GDPR's passage? Because European authorities also hate encryption and say that it is a "totally erroneous perception that it is everyone's civil liberty to communicate on encrypted messaging services":

https://www.eff.org/deeplinks/2025/09/chat-control-back-menu-eu-it-still-must-be-stopped-0

The internet could be the most privacy-preserving communications medium in history. Instead, it has ushered in an era of nightmarish surveillance. This isn't a technology problem. It's a policy problem. Criminals spy on us online because our governments wanted to spy on us online, so they let corporations spy on us online.

Imagine what the internet would look like today if, in its early regulatory moments, our elected representatives had demanded privacy, rather than trying to ban it. Sure, some corporations would have spied on us anyway, and criminals would have done their best to compromise our privacy, but criminals and rogue firms wouldn't have been able to attract capital to engage in conduct that was likely to give rise to massive fines and criminal prosecutions for violating the privacy laws Congress never bothered to write for us.

Think of it this way: sure, there are e-commerce sites that are just scams, that take your money and never ship you goods. Those sites don't have IPOs, they're not listed on stock exchanges, and they get shut down or blocked. They exist in the shadows, not in the light. Imagine if that was the kind of commercial surveillance industry we'd gotten: marginal, shadowy, illegal, forever on the run. There would still have been some bad privacy invasions, but these would have been crimes, not Harvard Business Review case-studies:

https://www.hbs.edu/faculty/Pages/item.aspx?num=51748

(And before you email me about that one time Paypal closed your account and kept your money or Ebay wouldn't give you a refund, sure, that's right, those things suck, and the companies should face penalties for them, but their business model isn't stealing money from their customers; but Google and Meta and Apple's business model is 100% stealing data from their customers.)

Instead of treating data theft the way we treat monetary theft, we're now increasingly treating monetary theft like data theft. The legislative formalization of cryptocurrency will now allow companies to steal your money with the same blissful lack of consequence as Google faced for stealing your private information:

https://www.citationneeded.news/issue-89/

We're rounding the corner on a decade since the beginning of the fight against Big Tech, and the efforts to cut it down to size. These keep foundering on the political economy of crushing an all-powerful monopolist – namely, that it is all-powerful.

You can't tax Big Tech:

https://www.canada.ca/en/department-finance/news/2025/06/canada-rescinds-digital-services-tax-to-advance-broader-trade-negotiations-with-the-united-states.html

You can't break it up:

https://www.thebignewsletter.com/p/a-judge-lets-google-get-away-with

Donald Trump has made it clear that he'd rather let Putin annex Brussels than allow the EU to fine tech companies:

https://www.cnn.com/2025/09/05/tech/google-eu-antitrust-fine-adtech

Breakups, taxes and fines are all forms of redistribution, which seek to address the harms of monopoly after the monopoly has been formed. The failure to make privacy protections as inviolable as financial protections is a missed opportunity for predistribution. Bans on data collection, mining, and sale would have prevented these monopolies from forming in the first place. Predistribution is far more effective than redistribution:

https://jacobin.com/2025/10/predistribution-welfare-state-inequality-class

It's amazing to realize that the privacy-invading internet has somehow beaten the encrypted internet. It's crazy that the only entity that will promise to encrypt your data beyond the reach of a data broker, an ad-tech giant, or a government is a ransomware criminal, who will also encrypt your data beyond your reach:

https://www.wired.com/story/state-of-ransomware-2024/

It didn't have to be this way. This wasn't a technology failure. It wasn't a commercial failure. It was a policy failure. Since the 1990s, whenever push came to shove, governments decided that they would rather preserve their ability to spy on us than keep us safe from private spying.


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Object permanence (permalink)

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#15yrsago Rent-seeking in the 21st century: where eBay, free software, Foxconn and the MPAA come from https://web.archive.org/web/20101102151059/http://radar.oreilly.com/2010/10/points-of-control-rent-extract.html

#10yrsago Patent trolls: The Eastern District of Texas must die so that we all may live https://www.eff.org/deeplinks/2015/10/its-time-federal-circuit-shut-down-eastern-district-texas

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#10yrsago UK govt: no crypto back doors, just repeal the laws of mathematics https://betanews.com/2015/10/28/uk-government-says-app-developers-wont-be-forced-to-implement-backdoors/

#10yrsago David Cameron promises law to force ISPs to censor a secret blacklist https://web.archive.org/web/20151029155602/http://www.wired.co.uk/news/archive/2015-10/28/cameron-porn-filter-law-net-neutrality

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#10yrsago UK police & spies will have warrantless access to your browsing history https://www.telegraph.co.uk/news/uknews/crime/11964655/Police-to-be-granted-powers-to-view-your-internet-history.html

#10yrsago NM judge believes daily prison rape is a fit punishment for nearly all defendants https://web.archive.org/web/20151030003120/http://www.ijreview.com/2015/10/458319-judge-calls-18-year-old-a-b-but-shes-only-trying-to-help/

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#1yrago Conspiratorialism as a material phenomenon https://pluralistic.net/2024/10/29/hobbesian-slop/#cui-bono

#1yrago AI's "human in the loop" isn't https://pluralistic.net/2024/10/30/a-neck-in-a-noose/#is-also-a-human-in-the-loop


Upcoming appearances (permalink)

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Latest books (permalink)



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Upcoming books (permalink)

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, 2026

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2026

  • "The Memex Method," Farrar, Straus, Giroux, 2026

  • "The Reverse-Centaur's Guide to AI," a short book about being a better AI critic, Farrar, Straus and Giroux, 2026



Colophon (permalink)

Today's top sources:

Currently writing:

  • "The Reverse Centaur's Guide to AI," a short book for Farrar, Straus and Giroux about being an effective AI critic. FIRST DRAFT COMPLETE AND SUBMITTED.

  • A Little Brother short story about DIY insulin PLANNING


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Handcrafted for Fear: Fyrn’s Creepy Corporeal Concept Chair

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Handcrafted for Fear: Fyrn’s Creepy Corporeal Concept Chair

Dimly lit and awash in Huluween’s colorcast, fear lives not just on screen but in the body. Shoulders rise. Breath shortens. Fists clench as the show’s score tightens its hold. It’s that liminal instant between the jump scare and the exhale that the EDGEOFYØR Seat seeks to embody.

Created in collaboration with Disney+ and Hulu, San Francisco–based furniture studio Fyrn has reimagined its iconic Mariposa Chair into something at once skeletal and strikingly alive. Dubbed the EDGEOFYØR Seat, the conceptual piece strips away nearly 80 percent of its original form, leaving only the essential structure – an exaggerated act of subtraction that mirrors the stripping away of composure by fear.

A wooden chair stands on a sawdust-covered floor in a dimly lit room with old computer monitors in the background.

“When the Disney+ team described that lean-in moment during a scary movie – when your whole body tenses and you can’t look away – we knew exactly what to build,” says Fyrn co-founder David Charne. “The EDGEOFYØR Seat is the furniture equivalent of a jump scare: use at your own risk.”

A black wooden chair sits in a spotlight on a rough concrete floor, with two more chairs, green-lit TV screens, and scattered sawdust in the background.

Fyrn has built its reputation on craftsmanship and integrity – its work defined by clean geometry, visible joinery, and American ingenuity. But for this project, the studio ventured into the emotional ergonomics of fear. The result is a piece that challenges the very premise of comfort, inviting the sitter to participate in a delicate balance between familiarity and disquiet.

The chair’s slight silhouette, rendered in solid wood and finished in charcoal black, is accented with Fyrn’s patented Copper Bronze brackets, a nod to the precision and engineering that ground all of its designs. And yet, with its seat all but gone, what remains feels less like a place to rest and more like a sculptural embodiment of anticipation.

A single wooden chair is illuminated by a spotlight in a dimly lit, industrial room with scattered old electronics and plastic sheeting.

“We wanted to make something unmistakably Fyrn – honest in its materials and construction – but also something that makes you look twice. A chair, but no seat,” Charne adds.

A single wooden chair is placed under a spotlight in a dark, industrial room with scattered sawdust and several old televisions emitting green light.

That gesture, an intentional withholding, creates a kind of psychological charge. The sitter becomes acutely aware of their body, of balance and weight, and the subtle choreography of restraint. Fear becomes spatial with its own architectural implications.

Working alongside Disney+ and their creative agency Callen, Fyrn’s team translated cinematic tension into physical form, visual metaphor into visceral design. The collaboration, which launches as part of Huluween, was conceived as a tongue-in-cheek homage to the immersive nature of horror.

A modern black wooden chair with a minimalist design is placed on a textured, sawdust-covered floor under blue lighting.

“Huluween on Disney+ delivers the kind of scares that keep you on the edge of your seat – so we carved away the rest,” says Zack Jerome, VP of Brand and Marketing Strategy at Disney+. The statement, half in jest, articulates the spirit of the piece: a meeting of craft and narrative where wit becomes a design language.

Close-up of a modern black chair with metal corner joints, set against a blurred background with blue and teal lighting.

Very limited in run, the EDGEOFYØR Seat is not meant to be mass-produced or even necessarily used. It is, rather, a meditation on what design can provoke. It turns an idiom – “on the edge of your seat” – into a physical truth, compressing metaphor into material form.

The success of this collaboration lies in how it activates the body as part of the viewing experience. In traditional furniture design, comfort is paramount; in the EDGEOFYØR Seat, comfort is precisely what’s withheld. What results is an awareness that borders not on empathy, but a reflection of what happens when horror narratives enter the nervous system.

A black wooden chair sits on a concrete floor covered with sawdust, under low lighting with a dark, blurry background.

Somewhere between sculpture and satire, the EDGEOFYØR Seat reminds us that good design can make us feel before we even understand why. It’s a study in restraint and reaction, a haunted object for the season that celebrates both.

“Some of the best and worst design is evocative,” Fyrn reflected. “At the extremes, the feelings are overt, but even subtle design can subconsciously affect our emotional state. The EDGEOFYØR Seat just takes that truth to its limit.”

A modern black metal chair with a wooden seat is positioned on a surface covered with sawdust under moody lighting.

Though born from playfulness, the collaboration carries a resonance that lingers. It speaks to the endurance of stories, and of objects, that stay with us long after the lights come back on. In a world where furniture is often reduced to utility, Fyrn’s latest experiment reclaims it as a medium for emotion – a stage for the invisible drama of the body in space. The EDGEOFYØR Seat doesn’t invite you to sit. It dares you to.

To see this and other furnishings by the brand, visit fyrn.com.

Photography provided by Walt Disney Studios.

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Saturday Morning Breakfast Cereal - Identity

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Click here to go see the bonus panel!

Hovertext:
Anyone who can figure out how to cram phi in there gets about 1.6 internet points.


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Saturday Morning Breakfast Cereal - Aww

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Click here to go see the bonus panel!

Hovertext:
Of course they'll never realize, but in your heart you'll have the linguistic upper hand.


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Electronic Arts is losing income and crippled by debt? More AI!

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Game studio Electronic Arts has been showing signs of trouble for a while now. They’re in profit, but the line is going down. The second quarter of 2025 shows net income of $201 million, down from $280 million in the second quarter of 2024. Year on year, it’s down nearly 10%. [EA, PDF]

And EA is furiously laying off staff — about 300 just this year, after 670 last year. [GamesIndustry.biz]

How does a company get out of this sort of spiral? Well, you know the answer. EA’s been going all-in on AI!

In 2024, EA unveiled the exciting new tool “Imagination to Creation”! Well, they made a video of what it’ll totally be like when it exists. You type in a prompt and it’ll generate a whole game! Allegedly. Prompts like “make it more epic.” [YouTube]

The very biggest, most epic idea the executives can think of is “make a maze of cardboard boxes.” These are the sort of insightful minds we need leading a game studio.

Business Insider has a story on EA’s troubles getting the workers to take on AI. This story is the sort of thing Ed Zitron calls “boss erotica” — where you write some fawning bilge that tells the bosses: yes sir, you were right about everything, it’s those workers who suck. [BI, archive]

EA executives have spent the past year pushing AI internally as hard as possible. AI slop concept art! AI slop coding! AI slop management coaching! Yes, really — an AI slop generator is coaching your boss on how to talk to peons like you.

EA’s internal tool, ReefGPT, is a hallucination machine. The workers are forced to use it, and then spend time cleaning up its mess.

The bosses also want staff to train ReefGPT on their own work, so they can get fired in the next round of layoffs. The Business Insider article laments that workers might not want to do that, and suggests strategies to force them into it. I told you, this is boss erotica.

EA just got bought out by a private equity consortium led by Jared Kushner, the son-in-law of President Trump. The buyers have put in $36 billion of their own money, and the rest is loading down EA — not the buyers, but the company — with $20 billion in debt, over a third of the entire value of the company. [press release]

Net income of $1.1 billion a year is not going to pay off $20 billion of debt. They can dip into the $7.3 billion annual revenue for a while. But everything will have to change radically at EA. Then it dies anyway.

The way these deals end is the company goes broke from the crippling load of debt, and the buyers walk away from the bankrupt shell. Now, you might think that sounds a bit parasitical.

The buyers are betting that the magic of even more AI can cut costs. Which costs? Well, you know. Costs! If they knew how game dev works they’d be game devs, not finance parasites.

The buyers are looking to the magical version of AI: [FT, archive]

some believe the technology may soon be able to go much further in creating more realistic and responsive characters, or adapting storylines to players’ personal preferences.

Kushner announced he “grew up playing their games,” so I’m sure it’ll all be very competent and well arranged.

The paying customers — remember them? It’s useful to have some! — despise AI slop. Gamers go feral at the slightest hint of AI slop text or pictures in a game. To the point that EA had to warn about it as a business risk in their SEC filings.

But who needs customers? We’ve got fabulous private equity deals!

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AI: powered by old jet turbines, near you!

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The AI hyper-scalers have problems getting power for all their new data centres.

How about using small gas turbines that used to be jet engines? Landon Tessmer from ProEnergy says: [IEEE Spectrum]

We have sold 21 gas turbines for two data-center projects amounting to more than 1 gigawatt. Both projects are expected to provide bridging power for five to seven years, which is when they expect to have grid interconnection and no longer need permanent behind-the-meter generation.

Twenty jet engines screaming next to your house and pumping out nitrous oxide. But just for five to seven years. It’s fine.

Jet engines are not quiet, with delightful screeching high frequencies at 120 decibels. With some serious acoustic work, they can get that down to 40-50 dB at 750 feet away. [Power Engineering]

The first OpenAI/Oracle Stargate Project data centre in Abilene, Texas is deploying 30 jet turbine generators as backups. [Tom’s Hardware]

Abilene residents are not delighted at the noise, bright lights, pollution, and sudden traffic jams. The city gave Oracle a property tax cut in return for 357 jobs. [KTXS; Texas Observer]

The Abilene data centre also uses a ton of water — in the middle of a desert. The residents are on two-day-a-week water restrictions. This is even as the data centre runs its water closed loop. [AP]

This isn’t just the future of AI data centres — xAI is already making life a misery in South Memphis, with 35 little gas generators and another 90 planned. That’ll be your town next. And you thought bitcoin miners were bad.

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