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Pluralistic: The stupidest imaginable excuses for surveillance pricing (30 Jul 2026) by Cory Doctorow
Thursday July 30th, 2026 at 5:03 PM

Pluralistic: Daily links from Cory Doctorow
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The Golden Gate Bridge, wreathed in rising fog. To the right of the scene sits a giant crying baby in a top-hat, his chubby fist resting on an antique cash-register that has been fitted with a CCTV. The CCTV emits a cone of red light that is zapping a female figure - an engraving in the style of a revolutionary French woman storming the Bastille. The woman holds aloft the severed head of Ben Franklin as depicted on a US $100 bill. His eyes glow red.

The stupidest imaginable excuses for surveillance pricing (permalink)

With "surveillance pricing," businesses have finally found something AI can do way, way, way better than people: price gouging.

As the name suggests, "surveillance pricing" is the practice of charging every customer a different price for every transaction, based on the massive surveillance dossiers that Big Tech companies and data-brokers have assembled on everyone in the world. Congress hasn't updated federal consumer privacy law since 1988 (when they passed a law banning the disclosure of VHS rentals), so pretty much any form of consumer surveillance is fair game.

This is where the AI comes in. One thing AI is indisputably great for is multivariate statistical analysis. You can feed an AI "behavioral data" (information about where you go, what you do, what you buy, who you talk to and what you say) about all of your customers and ask it to cluster them according to their shared traits. Then you can direct the AI to automatically run a series of small experiments to discover the maximum markup each group will stomach under which circumstances.

This works without you having to direct the AI to rip off certain groups of people – it will simply find the most vulnerable people and rip them off the most. If you're hiring in an industry that practices a lot of tacit racial discrimination, a system like this can figure out on its own that people of color typically accept lower wages because there are fewer employers bidding for their labor, and recommend lowball salary offers, all without you ever typing "please be racist" into your AI prompt.

This works so well that Google has announced that it is their plan for making a profit off of AI, after losing hundreds of billions of dollars on chatbots:

https://pluralistic.net/2026/01/21/cod-marxism/#wannamaker-slain

In the before times, marketers and demographers had to dream up demographic categories based on limited data and run focus groups to figure out how to maximize revenue from each market segment. Now an AI can segment the data to any degree you choose, and continuously, automatically experiment on each segment to find their weak spots.

It's "theory-free." You don't have to discover why a group is willing to pay more under a given set of circumstances, you merely have to observe and weaponize this fact. You don't have to know why one group of purchasers consistently accept higher prices between 6AM and 8AM – you can just automatically jack up prices on them without knowing or caring that you're gouging parents of young children who are re-ordering essential supplies while trying to get their kids to school in the morning.

I thought up that example. I don't know if it's really happening. But here's something that really is happening: ecommerce sites charge parents of newborns extra when they order thermometers in the middle of the night. I'm not saying that anyone ever sat down and said, "Parents with sick children will pay whatever we charge for a thermometer at 2AM." They didn't have to: this is the kind of thing an automated system can do without any human intervention:

https://www.ftc.gov/system/files/ftc_gov/pdf/p246202_surveillancepricing6bstudy_researchsummaries_redacted.pdf

The goal of surveillance pricing is to shift all the "consumer surplus" (the difference between the highest price you're willing to pay and the price you actually pay) to companies. It's a form of cod-Marxism where you are gouged according to your ability (to pay) and charged according to the desperation of your need:

https://pluralistic.net/2025/01/11/socialism-for-the-wealthy/#rugged-individualism-for-the-poor

The problems of surveillance pricing are well documented. Under Biden, the FTC did a landmark study on the practice, developing a rich factual record that documents the role surveillance pricing plays in the affordability crisis:

https://pluralistic.net/2024/07/24/gouging-the-all-seeing-eye/#i-spy

Companies are already using this technology to rip you off, and they're slavering for the chance to do more of it. Instacart was recently caught marking up some shoppers' items by as much as a third:

https://pluralistic.net/2025/12/11/nothing-personal/#instacartography

The problem is that as much as companies love this, shoppers hate it. Last summer, Delta announced that it was going to surveillance price every seat on every flight, only to face such a massive backlash that they had to make another announcement bemoaning the fact that we'd all misunderstood their (unambiguous and extremely damning) announcement and they were actually going to do no such thing:

https://pluralistic.net/2025/07/30/efficiency-washing/#medallion-clubbed

One thing the Mamdani campaign impressed upon every politician in the country is that people are pissed about affordability and they will support anyone who stands up for the public against AI-equipped price gougers. The problem of course is that those price gougers are highly organized and have deep treasuries (stuffed with money they stole from us). With surveillance pricing, politicians face a familiar conundrum: if they do the thing that's popular with voters, they'll enrage donors.

One way to cut this knot is to enact legislation that seems to address the problem, but stuff it with so many loopholes that it does nothing. This lets you declare yourself the people's champion without doing anything to protect them from the donors who prey on your voters. That's the approach they took in Maryland:

https://pluralistic.net/2026/04/30/something-must-be-done/#there-ive-done-something

But in California, they're actually doing something about surveillance pricing. AB-2564 is a smart, well-written bill that bans surveillance pricing. It contains an easily evaluated test for surveillance pricing and carves out legitimate reasons for offering different prices for the same purchase (for example, when it costs more to deliver the product or service):

https://leginfo.legislature.ca.gov/faces/billTextClient.xhtml?bill_id=202520260AB2564

Now we're in for the hard yards of turning this bill into a law. That's where California's cities come in. When municipal governments pass resolutions supporting a state bill, it makes it much easier to get that bill through the state legislature (and conversely, without support from major cities, it's that much easier to kill the bill before it becomes law).

A few days ago, the San Francisco Board of Supervisors was on the verge of passing a resolution in support of AB-2564. Now, that vote is stalled, thanks to a letter sent by the San Francisco Chamber of Commerce, an organization that has been pissing in San Franciscans' faces and telling them it was raining since 1850:

https://www.sfexaminer.com/news/community/board-not-yet-ready-to-weigh-in-on-state-surveillance-pricing-ban/article_0ae4d143-cced-4988-abda-0b71bcbe524c.html

The Chamber's letter is – to use a technical term – flaming garbage. It raises the most spurious objections imaginable, claims about the bill's language that are belied by its plain, easily understood text. These objections are demolished in a letter the Electronic Frontier Foundation sent to the Supervisors:

https://www.eff.org/document/letter-sf-bos-re-surveillance

In the letter, EFF explains that claims that surveillance pricing will lower prices are overblown and not borne out by evidence. But more importantly – as EFF points out – privacy is a human right, and the idea that you should have to give up your privacy to get a fair price is just a fancy way of saying that privacy should be the exclusive preserve of people who can afford to pay more:

https://www.eff.org/wp/privacy-first-better-way-address-online-harms#Legislation

EFF's letter goes on to address the Chamber's objections. Far from creating uncertainty about which conduct the bill addresses, AB-2564 crisply defines surveillance pricing as:

a customized price for a good for a specific consumer or group of consumers based, in whole or in part, on personally identifiable information collected through electronic surveillance.

The Chamber raises other tired objections, falsely claiming that banning surveillance pricing will end common discounting strategies like offering seniors cheaper movie tickets, or giving cheaper rates to retain customers who call to cancel their service. EFF replies by pointing out that all the Chamber's concerns are covered by the three comprehensive carve-outs in the bill: the ability to charge higher rates when it costs more to service a given customer; offering discounts to retain customers who want to cancel their service; and finally, discounts for criteria anyone can meet (like an "early bird special"), for membership in a broadly defined group (like "seniors"), or for participation in a loyalty program.

The San Francisco Supervisors could have figured out at a glance that the Chamber was bullshitting them. All it takes is a cursory read of the statute. But now they don't even have to do that: EFF has painstakingly debullshittified the Chamber's FUD.

Surveillance pricing is grossly offensive. When a company charges me $0.50 for a product that it charges you $1 for, they're essentially saying that your dollars are worth half as much as mine are. Companies shouldn't be able to reach into your wallet or your bank account and chop your money in half:

https://pluralistic.net/2025/06/24/price-discrimination/#

No wonder AB-2564 has plenty of backers, from EFF to Consumers Union:

https://advocacy.consumerreports.org/press_release/california-state-assembly-passes-key-bill-to-prohibit-surveillance-pricing/

San Francisco's city government should be on that list of supporters.

(Image: Takkk, CC BY-SA 3.0, modified)

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago RIP, Wau Holland, founder of the legendary hacker clan, the Chaos Computer Club. https://web.archive.org/web/20010805192406/https://www.wired.com/news/culture/0,1284,45728,00.html

#20yrsago Diebold voting machines can be beaten with a switch-flip https://web.archive.org/web/20061007120702/http://openvotingfoundation.org/tiki-read_article.php?articleId=1

#20yrsago How thieves steal RFID-enabled cars https://web.archive.org/web/20060812065423/https://www.wired.com/wired/archive/14.08/carkey_pr.html

#15yrsago Official London anti-terrorist publication says anarchists should be reported to local police https://web.archive.org/web/20110801233618/https://communitysafe.gov.uk/articles/5962-griffin-weekly-briefing-sheet-attached/attachments/801/download.pdf

#15yrsago French copyright enforcers: “Pirates are big spenders on legit content” https://www.techdirt.com/2011/07/28/another-day-another-study-that-says-pirates-are-best-customers-this-time-hadopi/

#15yrsago Perma-cookie wars continue: KISSMetrics sneaks cookies back onto your computer even if you turn off every cookie vector https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1898390

#1yrago You can't fight enshittification https://pluralistic.net/2025/07/31/unsatisfying-answers/#systemic-problems

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

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READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

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Let’s palm off humanoid robot teachers onto the poor kids! by David Gerard
Thursday July 30th, 2026 at 11:26 AM

Pivot to AI
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Realbotix makes allegedly realistic life-sized silicone-skin dolls, with a robot mechanism and — of course! — AI.

Humanoid robots are a hot prospect for the next tech bubble after AI. They’re a bit hampered by the fact they’re sort of rubbish, they don’t work, and almost nobody wants them.

Realbotix needs sales. They sold just 19 robot dolls over March, April, and May this year. [press release, archive]

So let’s fob the dolls off onto people who can’t say no!

Realbotix is trying to push the robots onto old people in England, to combat loneliness. It’s not like the local councils could hire visiting carers, who would be cheaper than the robots. [press release, archive]

But Realbotix made a real splash this month with the announcement they’d got a robot doll into a school in upstate New York. Meet Sally, the robot teaching assistant for Salamanca High School! [press release, archive]

Students interact with personalized avatars trained in district curriculum, delivering educationally regulated support, concept reinforcement, individual tutoring, and 24/7 homework support across multiple languages.

The school is inside the Seneca nation. 40% of the students are native American. The native residents are not pleased. Sierra May Adams, a substitute teacher at the school, told the Guardian: [Guardian]

Out of all the schools in New York state, let alone in the US, they chose to experiment on Native American children yet again.

Lacey Pihlblad, a teacher at the school and president of Salamanca Teachers’ Association, told the Guardian:

The Salamanca teachers’ union as a whole is concerned about the background of the company of Realbotix. We’re very concerned about the security of the software that they’re implementing.

Melinda Person, president of the New York State United Teachers, told the paper:

I would say our initial reaction is this is kind of creepy.

The school district paid $57,590 for Sally.

The Sally doll is a rebranded version of the Realbotix companion doll — not a sex doll, Realbotix want to be very clear about that — called Aria, which they showed off at the Consumer Electronics show in 2025.

There’s a Twitter video of Aria in action. The robot blinks, moves its mouth out of sync with its words, and waves its arms around randomly. Bet the kids will love interacting with that. [Twitter, video]

We know Sally is just Aria because the Salamanca City Central School District did a presentation about the classroom robot plan: [YouTube]

A humanoid AI robot known at the time as Aria, now named Sally.

The news coverage of the classroom robot keeps stressing that Realbotix is closely linked to RealDoll, which makes very expensive life-sized humanoid dolls that are sold as sex toys. The link is that Realbotix owns RealDoll.

Simulacra, which owned RealDoll, was bought in 2024 by Tokens.com, a Canadian cryptocurrency company. A very classy sort of owner. [press release]

Tokens.com split Simulacra into Intima, which makes humanoid companion dolls — not sex dolls — Realbotix, which tries to sell the humanoid robot dolls commercially, and Abyss Creations, which is RealDoll. Tokens.com is now Realbotix Corporation, the holding company for the group.

These were all the same company until two years ago. They split them up specifically so the commercial robot company wouldn’t look tawdry. [Logic]

Realbotix were very upset the media coverage of their lovely teacher bot kept mentioning the sex dolls. Realbotix even put out a press release making nonspecific legal threats about the coverage: [press release]

The Company will pursue all available legal remedies, including prosecution where appropriate, against any media outlet or individual that continues to publish false or defamatory information about Realbotix Corp, Realbotix LLC, Intima, or any of its affiliates and subsidiaries.

The holding company still owns RealDoll! Sally from Realbotix is the Aria companion bot from Intima in a different wig! On the evidence, the three businesses might have some association!

The good news for the kids is that the school district has put the robot plan on pause. The New York State Education Commissioner wrote to the school district that: [New York Upstate]

the Department remains concerned about the effect that a humanoid robot may have within a high school classroom.

The district said: [Guardian]

Ensuring that appropriate privacy protections are in place and incorporating input from our community are important parts of the process.

Good idea, you might want to do that! Next time.

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Sam Altman: Guys, we’re in the Singularity now by David Gerard
Thursday July 30th, 2026 at 11:26 AM

Pivot to AI
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The Singularity is the Rapture in Silicon Valley’s totally-not-religion. The AI improves itself, getting smarter and smarter, until it achieves super-intelligence!

And then it turns us all into paperclips. Or everything works out well. Have you been naughty or nice? The Basilisk is watching!

Sam Altman from OpenAI is not a true believer in AI doomsday. Dario Amodei from Anthropic sort of is — though Amodei’s still building bigger and bigger chatbots and trying to tell us the fancy autocomplete is evil!

Sam does use the Singularity and AI doomsday stuff as marketing tropes. Like in his interview with the Relentless podcast on Saturday.

In which Sam reveals … the Singularity is here! Now! [YouTube]

The thing that drives me the most is this is the most interesting important thing I can imagine doing, and we are now, like, in the Singularity, like this is the moment. For the last 10 years, this was like a kind of far off dream at best. It seemed very improbable, and now we’re like actually in the moment that we used to, like, talk about at the lunch table in a very not serious way. The thing that drives me is, I’ve been waiting for this my whole life, and I think it’s going to be incredible, hugely positive, awesome for the world. I’m excited to get to work on that.

I also think some of the alternative visions painted by other companies are quite terrifying. I’m going to make sure that gets pushed against and is not what happens. But the main thing of what’s different than 10 years ago is we’re actually in it, like, this is the real, I think it is both true that it is all one crazy exponential and any one moment is not the tipping point, and also that we are somehow in another one of those decisive periods where the curve can go one way or another, like it was when we started 10 years ago.

So going through that splurge — we’re in the Singularity, whatever that means. Sam doesn’t go into that. But it’s going to be great! The “other companies” who forecast doom means Anthropic. Also, it’s happening now, and it’s going to happen, but it might not happen, and you can’t tell when it happens.

You’ll get better and more coherent predictions from a 1-900 telephone psychic.

So it’s the singularity now. But somehow, we’re all working harder and harder for less. When are the robots going to take over the drudgery, not just the art? Sam says: never!

Technology for a long time has been promising people that they’re going to work less and they’re going to have all this leisure. It has gone in that direction. I think people do have more time for leisure than they had at many previous points in history, and a higher quality of life in many ways. But somehow, we never get the promise of the four-hour work week at mass scale in society. And I don’t expect AI to change that.

Sam got “four hour work week” there from  tech bro Tim Ferriss’ get-rich scheme book “The 4-Hour Work Week” from 2007. The get-rich scheme is: become a drop shipper. Ferriss knows the Silicon Valley crowd, he’s their good friend. That’s why that phrase popped into Sam’s head.

Somehow, your place in the new AI world order is to keep working your job.

Is this the billionaires who take everything selling us a line? No, Sam clarifies after that it’s the dignity of labour! You feel fulfilled barely making rent.

If you actually want leisure time, don’t look to tech bros. You have weekends because unions fought for them. It wasn’t these guys giving them to you. If you want to improve conditions, I would not look to the guys who will do anything not to be regulated or pay taxes.

This Singularity talk is marketing for the IPO Sam needs to run before OpenAI runs out of money. Remember that amazing and totally not orchestrated OpenAI “hack” of HuggingFace? It wasn’t that OpenAI are incompetent at keeping a hacking tool off the public internet or that HuggingFace are incompetent at coding their systems. It’s the singularity! Number Five is alive!

Altman is not talking up the Singularity or the fabulous AI future of working till you drop because things are going well for him. This is naked desperation.

OpenAI is still haemorrhaging money. Sam needs the IPO to keep the music playing just that little bit longer.

Meanwhile, the stock market is having another AI conniption this week — this time it’s the chip and memory companies. Investors think the data centres are hot air and won’t be able to pay their contracted bills to the chip makers. [Guardian]

This one will probably correct back later this week. But everyone’s feeling shaky. Fitch Ratings considers the AI bubble the greatest global credit risk for the second half of 2026: [Fitch]

The combination of revenue uncertainty and the extent to which capital markets and economies have become intertwined with AI have created a vulnerability for credit in the event of a re-evaluation of long-run returns potential. Very short-term spikes in market volatility for individual equities and tech-heavy stock indices have already occurred, but a larger, more protracted correction could have wider market, macro and credit effects depending on its scale, duration and contagion.

If there’s a singularity here, it’s that OpenAI is a black hole that all the money falls into. And you’ll never see it again.

It’s pledge week at Pivot to AI! If Pivot brightens your day, please do put $5 into the Patreon. Tell your friends!

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Mikkel Rev / Evocation (ASIPV057) by Ryan Griffin
Thursday July 30th, 2026 at 12:35 AM

Blog - A STRANGELY ISOLATED PLACE
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Enter the Magnetic Heliosphere.

Mikkel Rev returns to A Strangely Isolated Place with Evocation, his third full-length album shaped deep within the forests of Norway. 

Since Mikkel’s debut, The Art of Levitation first arrived in 2023, Mikkel has been quietly building his own corner of the ASIP catalogue. Last year's Journey Beyond expanded that vision further, revealing an artist increasingly comfortable balancing the emotional pull of early trance with a more reflective, ambient-leaning approach. While his work elsewhere naturally gravitates towards the dance floor through his own collective, Ute Recordings and other club-focused outlets, his ASIP releases have always evolved differently. Beginning with a larger body of material that’s gradually shaped together, each album seeks to find a narrative without a dancefloor in place; one that moves naturally between momentum and stillness, carrying something of the spirit found in those early-'90s records that drifted effortlessly between peak-time energy and the quiet hours in room two. 

  astrangelyisolatedplace · Mikkel Rev / Evocation (ASIPV057) [Previews]  

Long-form compositions like "Step Inside" and "MRI" favor gradual development over immediate impact, while "Dream Sand" introduces shimmering rhythms that subtly shift the album's momentum and pace. The piano-led "The Infinite" offers a definitive nod to the enduring emotional pull of classic trance before "Sanitorium" closes the record with one of Mikkel's most restrained and affecting pieces to date.

Evocation continues Mikkel Rev's remarkable run on ASIP, extending a catalog where echoes of trance's formative years find new expression through the communal energy and natural surroundings of the Nordic forest gatherings that have become an integral part of his world.

Ventral Is Golden returns on artwork duties, with Lupo handling the mastering and cut. Released on August 28th as a gatefold double LP on dusty purple smoke and digital. 

Buy on Bandcamp

Buy at Space Cadets (UK/EU orders)

 
   
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“Clapping Is a First Amendment Right:” An Interview With the Person Arrested for Clapping at a Data Center Meeting by Matthew Gault
Wednesday July 29th, 2026 at 2:29 PM

404 Media
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“Clapping Is a First Amendment Right:” An Interview With the Person Arrested for Clapping at a Data Center Meeting

Last Wednesday, Lux Claridge planned to speak out against a proposed 1,000 acre data center in their town of Emporia, Kansas. They left in handcuffs after a city commissioner ordered them arrested for clapping.

“It was annoying,” Claridge told 404 Media. “So what happened was I clapped for the previous speaker. She hadn't even gotten back to her seat before I stopped clapping. My wife was on the way up to the podium. The time for my wife's speech hadn't even been reset yet [...] you see the 51 seconds remaining from the previous speaker. So I don't know what I was disrupting exactly, but I was not clapping the entire time.”

The big topic in Emporia, a town of 20,000 people, is the proposed Flint Hills Digital Campus — a massive data center that would eat up prairie land near Claridge’s home. There’s been several zoning and city commission meetings about the project and Claridge has been there for many of them.

“They’re talking about a gigawatt facility and our local power facility pushes out maybe a gigawatt on a monthly basis, which is something I brought up on my first speech, June 3, I was like, ‘Where are we getting this power from? Because Wolf Creek’s not going to do it,’” they said. Wolf Creek is a local nuclear power plant. “We’re talking millions of homes of power, that’s how much energy we’re talking about here. It’s not thousands, it’s millions.”

Claridge is not opposed to data centers outright, but they do think the current Flint Hills Digital Campus is a terrible idea. They planned to restate their position at the city commission meeting last week where they were arrested. “I was going to basically just call them out on all the potential lies that seem to be surrounding this. It was the week before [...] The news broke that Gary Pinkston, the developer behind this, under sworn testimony in his bankruptcy case, said has no idea what the digital campus project is. He has no interest in it,” Claridge said. “He said the Kanza Park [the LLC behind the project] is his daughter's thing.”

An open letter to the community from Pinkston appeared in both the Emporia Gazette and on the website for the Flint Hills Digital Campus. In the bankruptcy hearing, Pinkston’s creditors asked him if he’d written the letter. “And he said no. And he said he couldn't tell us who did write it. And we're like, ‘Hold on, what's going on?’” Claridge said. “So I had like four points of, you know, kind of catching them in some inconsistencies and asking them about it. You know, who is this Gary guy? Does he work for this or not?”

During the meeting, the commission warned the crowd to stop clapping multiple times, but Claridge walked into the room after the warnings. “We continued to clap, though eventually it started moving to snapping fingers, all beatnik style,” Claridge said. “I did that a little bit too, but in total, I clapped for 13 speeches. I snapped five times, and there were three warnings, a final warning. Then I finally got arrested.”

On the recording you can hear commissioner Monica Duncan tell the police chief to toss out the next person who claps. Claridge had just finished their clapping for a speaker. Their wife was at the podium. “He instead just walks right up to me, tells me to get out, and then, well, you saw what happened. I went to the floor.”

In footage of the meeting published on social media and Emporia’s city commission page, Claridge tells the cops they have a first amendment right to speak. The police ask them to leave and Claridge tells them to “drag me out.”

“I felt like I had a right to be there to voice my concerns,” Claridge said. “I am fully of the notion that clapping is a First Amendment right that I have. I can exercise that as long as I'm not disrupting, and I still argue that I was not disrupting at all. But I basically told them that you know, yeah, I have a right to speak. I'm here to speak. I have a right to clap, and if you want me out, you're going to have to drag me out. And I just stood firm and, well, sat firm and said ‘drag me out’ a couple of times so they knew for sure what I was about.”

They said that the police charged them with disorderly conduct and came back two hours later to add interfering with a law enforcement officer. Emporia PD has refused to share a copy of Claridge’s arrest report with 404 Media, saying it “could interfere with ongoing investigative efforts.”

Claridge said their wife crowdsourced a bail fund from the local community and they were out of jail about eight hours after they’d entered. “They told me my court date was September 10 in the morning,” Claridge said. “Thankfully, while I was in jail, a family friend who's also an attorney texted me and said: ‘Hey, I think you might have some legal trouble coming up in the future. I would be happy to represent you.’ So I do have a lawyer. He seems pretty gung ho about all this, and so I'm really excited to see how this all shakes out in the court.”

The charges haven’t stopped Claridge from talking about the data center — they’ve been commenting on news stories about Emporia and the arrest on social media. “This is a First Amendment thing so you bet your butt I’m going to be speaking out and talking,” they said. 

The arrest is a strange twist of fate. Claridge said they’d had a good relationship with the commission before this. “Monica was actually my quote unquote ‘favorite person’ on the commission, as loosely as I can use that word. So I was very shocked when it was her that probably ordered the arrest,” Claridge said.

The city had even invited Claridge and their wife on a fact finding mission to Pryor, Oklahoma in June. Pryor is home to a massive data center campus that hosts clients like Google and DuPont so Emporia and some of its citizens went to learn how Pryor was feeling about it. Claridge filmed portions of the trip and uploaded them to YouTube.

“I was really impressed with what I saw in Pyror, Oklahoma. I saw all the ad valorem taxes go into things like schools and fire department upgrades. Like the town was wonderful down there, and they brag about how they don't take any state or federal money for their school system. It's all paid by the data center, and I think that's brilliant,” Claridge said. “I would love to see something like that if we can make the benefits outweigh the costs. So you know, do your due diligence. Look into what's being done, what's being promised, and if you don't like it, you know you can always petition and restructure your government or recall your government. That's basically what we're working on now. We got three petitions in the works to try to restructure the city commission into more of a city council situation.”

Claridge isn’t against data centers as a rule, they just want to make sure it’s done right. But the oddities around the bankrupt developer, the current plan to use 1,000 acres of prairie land, and the combative attitude of the city commission are problems. Claridge pointed out that there are already large tracts of land zoned industrial with buildings that have been empty for 20 years. “We have all these properties already ready to go, even in an industrial park four where they want to extend this park. But instead, they just want to build brand new buildings on prairie lands and lands that are like really in people's backyards,” they said.

There’s another meeting in August and Claridge said that the arrest won’t stop them from attending. “From my perspective, these are my representatives and they’re beholden to me and my fellow community members and so I’m definitely going to go and try to make my voice heard,” they said. 

Claridge also said they plan to give a speech in the near future, but they haven’t worked out the details. “And I've heard that a lot of people are planning on coming and being goofy, you know, or a standing ovation or different gestures or whatever,” they said. “They really just make fun of the commission for being so upset over clapping.”

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mkalus
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'I Would Never Do This To You:' Protesting Flock, Arizona Man Presents Plan to Surveil Government Officials by Samantha Cole
Tuesday July 28th, 2026 at 8:46 PM

404 Media
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'I Would Never Do This To You:' Protesting Flock, Arizona Man Presents Plan to Surveil Government Officials

On July 20, Jacob Petrosky stood in front of the Casa Grande, Arizona City Council during a public comment session and made an announcement.

“I've spent the last several months talking to people all over Casa Grande, and one thing keeps coming up: Safety. So, today I'm excited to announce a new company called Shepherd Safety,” he said. “Our mission is simple. Keep government officials and their families safe.” It would be no different than how the city monitors its citizens using Flock cameras, he said; he planned to launch satellites that would use AI to monitor “where government officials go, where they stop, who they meet with, and when they return home.” 

He said he’d already started compiling profiles on their vehicles, spouses vehicles, children's vehicles, and planned to combine that data with Bluetooth signals, advertising IDs, and commercial data sources, “so our authorized users can replay the movements of every government official and their immediate family,” he said. Local businesses would be invited to join the network, to “protect” officials while they shop, eat at restaurants, and move around the city. 

After laying out his plan and its benefits for the government officials before him, Petrosky revealed that it was all satire. “I would never do this to you,” he said to the council members. “Could I? Probably. But I wouldn't because it's wrong. Just like what you guys are doing to us is wrong.” 

Petrosky told me he never expected or intended to be the face of opposition to Flock cameras in his small town. And the clip, which has since gone viral on social media, only shows one angle of one moment that’s part of a much longer fight.  

Casa Grande City Council unanimously approved a 10 year, $10 million contract with Flock last year, and since then, Petrosky has spoken against the partnership several times at city council meetings. “You know, I'm actually a little bit embarrassed by the video. I did not feel good about it,” he told me. “The looks... You don't get to see the looks on [council members’] faces. They didn't understand it was satire in the beginning until the end, and the looks on their faces were like, we hate you and we're gonna get you. They were not happy, they were very upset.”  

What Happened When Flock Came to My Town
My small town in South Carolina will soon have more Flock cameras than police officers.

Casa Grande City Council members did not immediately respond to 404 Media’s request for comment.

Petrosky said he’s not trying to be “a troll,” but after asking the council to consider the invasion of privacy they were inflicting on constituents, including asking them to consider putting Flock data behind a warrant, his patience was wearing thin. “So it didn't feel great, but I wanted it to sink in,” he said. “I'm not looking to go viral. I don't want to be an online personality, but what I really just want is maybe just a little bit of privacy.” 

Petrosky said he first noticed Flock cameras going up in Casa Grande last year. It wasn’t until then that he started getting civically involved. “I registered to vote this year. I'm very transparent about that. I could care less about city council or politics or any of that. I'm very much a nerd,” he said. “They did this deal last year, and then all of a sudden, like 200 cameras appeared in our city, pretty much almost overnight. It was really crazy. In fact, they deployed them so quickly that it freaked me out.” He realized that he couldn’t enter or leave his neighborhood on a paved road without being tracked on a Flock camera. 

Petrosky launched a website, DeFlockCG, along with a petition that asks Casa Grande residents to voice specific demands, from limited third-party access to camera data and repercussions for abuse of the system, to removal of Flock from the city altogether. Almost 900 people have signed the petition so far.

Local news outlet Pinal Central reported earlier this month that a public records request revealed that the city has installed about 140 of the planned 200 cameras as of late June, with half being license plate reader cameras while the other half are pan-tilt-zoom cameras. 

The city’s website about its Safe Cities Initiative says that in addition to assisting in solving crimes and increasing transparency for the public, the initiative and cameras are intended to “prevent crime before it occurs.” The website only mentions Flock in reference to using the Flock OS system to connect cameras and technologies, but links to a “transparency portal” and how to register privately-owned cameras into the network go directly to Flock’s own web pages. On Flock’s website highlighting the Casa Grande partnership, the company quotes Casa Grande Police Chief Mark McCrory: "In the past, investigators relied on slow, manual efforts to gather video evidence. Now, with registered cameras securely integrated into our Real Time Information Center, we can access vital footage faster—turning information into actionable intelligence when it matters most."

Flock ‘Objects to Our Removing Their Equipment’: Emails Reveal Why a Town Put Bags Over Its Flock Cameras
“For the time being, if you or someone on your crew has availability to secure black plastic bags (or something else) over the cameras, that would be great.”

In May, Casa Grande City Council voted unanimously to give police access to elementary school cameras through the Flock partnership. 

Last week, a 404 Media investigation revealed that police departments around the country have used Flock cameras at least hundreds of times to search for specific people with specific characteristics, like “heavy-set male with a black and white hat” or “person on skateboard,” and these searches sometimes reference people’s race or signs of their political affiliation.

Several cities and small communities around the country have canceled their contracts with Flock, citing privacy concerns and the potential for abuse. Petrosky said he primarily wants the city to require a warrant for accessing the data collected by cameras. 

Petrosky knows his “announcement” at the council meeting was absurd, but the absurdity was the point. “It's incredibly stupid, and then it's also just incredibly inappropriate. The thought of tracking and associating them with their children and their spouses and all of it,” he said. He would prefer to keep to himself, and doesn’t relish these moments in front of the council, the entire town, the police department, and now, the whole internet. “Never in my wildest imagination would I ever be in a position like this. I don't want to be famous. I just want this to go away. I want these things to at least just be put behind a warrant.”

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mkalus
1 day ago
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Oh boy, how ahead of the times “Watch Dogs” was.
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